1.       Name

2.      Gender

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Male

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Female

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Others

3.      Age

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< 16 ·         16-25 ·         26-40 ·         40 & above   4.      Which brand do you prefer? ·         Coke ·         Pepsi   5.      Why do you prefer one over the other? ·         Taste ·         Brand   6.      Which marketing campaign do you like ·         Pepsi celebrity campaign ·         Coca Cola campaign ·         Don't Know   7.      Which all drinks are available at your local shop ·         Pepsi ·         Coca Cola ·         Both ·         Neither of them   8.     How often do you generally drink soft drinks ·         Daily ·         Once a week ·         Once a month ·         Only on certain occasions ·         I don't drink     9.      If you prefer coke over Pepsi and Pepsi was to reduce its price marginally (1%), would you be willing to switch to Pepsi? And vice versa. ·         Yes ·         No   10.  If you prefer coke over Pepsi and Pepsi was to reduce its price by a larger margin (2%), would you be willing to switch to Pepsi? And vice versa. ·         Yes ·         No   11.   If coke were to become sweeter like Pepsi would you be willing to switch? ·         Yes ·         No   12.  I prefer to purchase the same brand within a product class. I.e. Pepsi or Coke ·         Strongly Agree ·         Agree ·         Neutral ·         Disagree ·         Strongly Disagree   13.  Did you like the brand ambassador of your preferred brand initially or later when he became the brand ambassador of your preferred brand? ·         Agree ·         Don't agree   14.  If preferred brand is not available in the store then I switch for the another brand or wait that it will come to store ·         Strongly Agree ·         Agree ·         Neutral ·         Disagree ·         Strongly Disagree   15.   Will you give preference to the product launched by your preferred brand?     16.  If you had made a choice between Pepsi and coke and later you came to know some discrepancy information about that will you switch? ·         Strongly Agree ·         Agree ·         Neutral ·         Disagree ·         Strongly Disagree   17.   If given a chance what do you think coca cola can do ·         improve taste ·         launch new product ·         improve market availability ·         nothing ·         other(please specify)   18.  Does advertisement on the other brand like if you are buy Pepsi regularly and you see better advertisement of coke. Will it have an effect on you buying behavior ·         Strongly agree ·         Agree ·         Neutral ·         Disagree ·         Strongly Disagree   19.  Which words can you relate to the brand Pepsi ·         Refreshing ·         Tasty ·         Delicious ·         Great Feeling     20. Which words can you relate to the brand Coca Cola ·         Refreshing ·         Tasty ·         Delicious ·         Great Feeling     21.  What influence your choice of drinks? ·         Taste ·         Availability ·         Loyalty ·         Price   22. What's your General impression about the brand other than your usual?