1.       Name2.      Gender·        Male·        Female·        Others3.      Age·        <16·        16-25·        26-40·        40& above 4.      Which brand do you prefer?·        Coke·        Pepsi 5.      Why do you prefer one over the other?·        Taste·        Brand 6.      Which marketing campaign do you like·        Pepsicelebrity campaign·        CocaCola campaign·        Don'tKnow 7.

      Which all drinks are available at yourlocal shop·        Pepsi·        CocaCola·        Both·        Neitherof them 8.     How often do you generally drink softdrinks·        Daily·        Oncea week·        Oncea month·        Onlyon certain occasions·        Idon’t drink  9.      If you prefer coke over Pepsi and Pepsiwas to reduce its price marginally (1%), would you be willing to switch toPepsi? And vice versa.·        Yes·        No 10.  If you prefer coke over Pepsi and Pepsiwas to reduce its price by a larger margin (2%), would you be willing to switchto Pepsi? And vice versa.·        Yes·        No 11.   If coke were to become sweeter like Pepsiwould you be willing to switch?·        Yes·        No 12.  I prefer to purchase the same brand withina product class.

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I.e. Pepsi or Coke·        StronglyAgree·        Agree·        Neutral·        Disagree·        StronglyDisagree 13.  Did you like the brand ambassador of yourpreferred brand initially or later when he became the brand ambassador of yourpreferred brand?·        Agree·        Don’tagree 14.  If preferred brand is not available in thestore then I switch for the another brand or wait that it will come to store·        StronglyAgree·        Agree·        Neutral·        Disagree·        StronglyDisagree 15.   Will you give preference to the productlaunched by your preferred brand?  16.  If you had made a choice between Pepsi andcoke and later you came to know some discrepancy information about that willyou switch?·        StronglyAgree·        Agree·        Neutral·        Disagree·        StronglyDisagree 17.

   If given a chance what do you think cocacola can do·        improvetaste·        launchnew product·        improvemarket availability·        nothing·        other(pleasespecify) 18.  Does advertisement on the other brand likeif you are buy Pepsi regularly and you see better advertisement of coke. Willit have an effect on you buying behavior·        Stronglyagree·        Agree·        Neutral·        Disagree·        StronglyDisagree 19.  Which words can you relate to the brand Pepsi·        Refreshing·        Tasty·        Delicious·        GreatFeeling  20. Which words can you relate to the brandCoca Cola·        Refreshing·        Tasty·        Delicious·        GreatFeeling  21.  What influence your choice of drinks?·        Taste·        Availability·        Loyalty·        Price 22.

What’s your General impression about thebrand other than your usual?