1 What are the forces in the marketingenvironment? How much control does a marketing manager have over these forces? – The forces in the marketing environmentare Economic forces, competitive forces, sociocultural forces, technologyforces, political forces, and legal and regulatory forces. Marketing managerhave little control over the forces 2 Discuss the basicelements of the marketing concept. Define production orientation, salesorientation and market orientation. Explain the difference between them. -Product orientation focuses on the manufacturing andproduction process. A sales-orientation company is very internally focused andlooks to sell products that the company is successful at making.
Amarketing-oriented is externally focused on the consumer’s wants and needs. 3 What is sociallyresponsible marketing? Explain green marketing in detail. -Socially responsible marketing is the idea that businessshould balance profit-making activities with activities that benefit society.Green marketing refers to a company’s marketing efforts to produce, promote,and reclaim environmentally sensitive products. It is a response to the growingimportance of ecological issues in marketing. 4 Explain value in detail. Imagine you purchase a car; howdo you assess the value of the car? -Value is a person’s assessment of benefits relative tocosts in deciding the worth of a product.
To assess the value of a car you lookat the mileage, how old the car is, and any damages to the car.