1     
What are the forces in the marketing
environment? How much control does a marketing manager have over these forces?

 

       –     The forces in the marketing environment
are Economic forces, competitive forces, sociocultural forces, technology
forces, political forces, and legal and regulatory forces. Marketing manager
have little control over the forces

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

        

  2 Discuss the basic
elements of the marketing concept. Define production orientation, sales
orientation and market orientation. Explain the difference between them.

 

-Product orientation focuses on the manufacturing and
production process. A sales-orientation company is very internally focused and
looks to sell products that the company is successful at making. A
marketing-oriented is externally focused on the consumer’s wants and needs.

 

 3 What is socially
responsible marketing? Explain green marketing in detail.

 

-Socially responsible marketing is the idea that business
should balance profit-making activities with activities that benefit society.

Green marketing refers to a company’s marketing efforts to produce, promote,
and reclaim environmentally sensitive products. It is a response to the growing
importance of ecological issues in marketing.

 

4 Explain value in detail. Imagine you purchase a car; how
do you assess the value of the car?

 

-Value is a person’s assessment of benefits relative to
costs in deciding the worth of a product. To assess the value of a car you look
at the mileage, how old the car is, and any damages to the car.