The purpose
of this paper is to
explore the different visualization technologies, the benefits of implementing BIM
as a visualization technology and analyse BIM implementation in construction in
Jamaica and the Caribbean, and the challenges to the implementation of
visualization technology in the region. The means of innovation to the new
technology to Jamaica and the Caribbean are discussed.

A semi?structured interview based approach is implemented to identify the
industry?specific factors that influence the success of technology
implementation in construction organizations.
The company profile was obtained through questionnaires and follow up phone
calls in necessary circumstances. The questioned companies are large scale
companies working both domestically and abroad thus making it a bit tedious in
gathering information. However, a questionnaire and a phone call interview were
conducted. It was disclosed that they all have to maintain continuous
communication in order to achieve collaboration and coordination between offices
locally and abroad. The project managers and project coordinators of Kier Group
and CHEC are selected as the customer perspective representatives in view of
the fact that they master the overall construction context and have an
awareness of the information quality gaps in the communication.

interviewed companies were asked to comment on the challenges the implementation
of visualization technology faces in Jamaica and the Caribbean. The visualisation technologies must satisfy the customer needs.  The
customers’ needs were revealed through telephone discussions with the
interviewees. Likewise, they are asked to prioritise the needs for each data
flow. As a result, the average normalised importance weights of needs are
determined. All visualisation technologies have different characteristics
causing variations in how and to what extent the customer needs are met.
Considering the characteristics and capabilities of the visualisation tools,
the effectiveness of each tool on the satisfaction of the customer needs are
evaluated using a bar chart to represent the data. These values are used in
this evaluation process to emphasize the strong relationships in order to
determine the parameters to focus on during the design process. If the
visualization technique and the need are irrelevant, then the value is 0. The
visualisation technologies are listed along the left, their values on the x
axis and customer needs are represented using different colours. A key is also