As we live, work and travel
around the world, it is evident that coffee is inextricably connected with our
everyday lives. According to Boe (2000), coffee is consumed for cultural
reasons, out of habit or simply for pleasures. Even if we are not inclined to
the taste, it is difficult not to be embraced by the social space of the cafe
(Boniface, 2003) as we consume other beverages, be it at an independent cafe or
at a city center or airport starbucks (Clark, 2007).