Before collaborative consumption canbe fully appreciated, there are a number of social elements to be understood.There have been no models to measure behaviour in the decision-making process anda consistent lack of weight placed on psychological differences betweenindividuals. A secondary element defined by (Belk,2014, Bardhi and Eckhardt, 2012) is “different views have emerged of collaborativeconsumption being primarily determined by economic/egoistic motives (e.g.,profit motives, self-interest, pragmatism.”