a) Critique the Author Conclusions or PropositionsWe agree with this article where today’sbusiness environment is more global and competitive. Contemporary business ischaracterized by shorter product life cycle, rapid new product introduction, customersare increasingly knowledgeable, good, and sophisticated.

These powers thesupply chain becomes more responsive, the contemporary supply chain is expectedto respond or respond quickly, effectively and efficiently changes in market tomaintain, and so on to create competitive advantage. supply chain managementpractices improve productivity in the industry with a large number of networkpartners and enable it to survive in the industry. The authors wish toemphasize to make a responsive supply chain, clothing sector managers mustadopt all the factors identified in the combination rather than in isolation.b) Highlight the Key Lessons LearnedMutual UnderstandingTrust between firms is crucial to reducesupply chain costs. This is also to prevent others from taking advantage ofothers.

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The trust and commitment of supply chain members is crucial toimproving the supply chain’s performance in developing countries.Flow of InformationSharing of information is usually achieved throughincreased use information technology or closer integration between the supplychain but how far the information system can solve the supply chain problem andincrease the response between them.Relationships and Decision MakingThe author describes the term”relationship” in which the relationship encompasses many areas inthe management supply chain that is strategic relations, tactical relations, transactionrelations, internal relations, and relationships between members of thecommunity supply chain. The collaboration The writer notes that linking is toachieve production and to face the risks inherent in technology advancement orchanges in the law. However, there is still a limit in the relationship toavoid taking advantage of, retaining the communication and profitability ofboth parties such as suppliers and customers.c) Suggestions on How to Improve the Author PointThe author should explain howinformation is obtained and how the flow of information occurs and is obtained.

From producers to customers, the information needs to be stored and the companymust make an agreement to avoid leakage.The author can also add to the long-termrelationship with well-known multinational retailers who have identified thestandards of manufacture and compliance that lead to economic sustainability.Associations with global brands of international reputation are not the onlybusiness transactions but training to maximize the value of wealth creation forsociety.The supply chain does not run with thecarrier which will involve information, cooperation, relationships and so on.

Transport involves many different and external parties who are required toshare information and ideas on a regular basis. A well-functioning transportmanagement system should provide the basic components of shared informationsystems to support:·      Content such asrates, routes, and contracts at generic levels between companies·      Commerce tosupport and create transaction sets. documents, and information being exchangedto facilitate booking and execution.d) Broaden or expand their key points with other examples.Make an agreement in the long runbetween the supply chain. In each agreement there is a need to win a winsituation.

This can prevent others from exploiting. Agreement must be agreedupon by both parties. For example, customers make an agreement with thesupplier so that each component should be delivered at the time and quantitythat has been set.The author can also explain the retailchain where there is a trend towards increasing the market share of integratedretail and specialized retail chains. Global developments by retail chains fromhome markets to other areas of use have taken place. For example, Europeanretailers like Zara and H & M have grown to the U.

S. in recent years. hasseen aggression consolidation through mergers and acquisitions, to shareresources to bring efficiency to the global apparel supply chain.