a) Critique the Author Conclusions or Propositions

We agree with this article where today’s
business environment is more global and competitive. Contemporary business is
characterized by shorter product life cycle, rapid new product introduction, customers
are increasingly knowledgeable, good, and sophisticated. These powers the
supply chain becomes more responsive, the contemporary supply chain is expected
to respond or respond quickly, effectively and efficiently changes in market to
maintain, and so on to create competitive advantage. supply chain management
practices improve productivity in the industry with a large number of network
partners and enable it to survive in the industry. The authors wish to
emphasize to make a responsive supply chain, clothing sector managers must
adopt all the factors identified in the combination rather than in isolation.

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b) Highlight the Key Lessons Learned

Mutual Understanding

Trust between firms is crucial to reduce
supply chain costs. This is also to prevent others from taking advantage of
others. The trust and commitment of supply chain members is crucial to
improving the supply chain’s performance in developing countries.

Flow of Information

Sharing of information is usually achieved through
increased use information technology or closer integration between the supply
chain but how far the information system can solve the supply chain problem and
increase the response between them.

Relationships and Decision Making

The author describes the term
“relationship” in which the relationship encompasses many areas in
the management supply chain that is strategic relations, tactical relations, transaction
relations, internal relations, and relationships between members of the
community supply chain. The collaboration The writer notes that linking is to
achieve production and to face the risks inherent in technology advancement or
changes in the law. However, there is still a limit in the relationship to
avoid taking advantage of, retaining the communication and profitability of
both parties such as suppliers and customers.

c) Suggestions on How to Improve the Author Point

The author should explain how
information is obtained and how the flow of information occurs and is obtained.
From producers to customers, the information needs to be stored and the company
must make an agreement to avoid leakage.

The author can also add to the long-term
relationship with well-known multinational retailers who have identified the
standards of manufacture and compliance that lead to economic sustainability.
Associations with global brands of international reputation are not the only
business transactions but training to maximize the value of wealth creation for

The supply chain does not run with the
carrier which will involve information, cooperation, relationships and so on.
Transport involves many different and external parties who are required to
share information and ideas on a regular basis. A well-functioning transport
management system should provide the basic components of shared information
systems to support:

Content such as
rates, routes, and contracts at generic levels between companies

Commerce to
support and create transaction sets. documents, and information being exchanged
to facilitate booking and execution.

d) Broaden or expand their key points with other examples.

Make an agreement in the long run
between the supply chain. In each agreement there is a need to win a win
situation. This can prevent others from exploiting. Agreement must be agreed
upon by both parties. For example, customers make an agreement with the
supplier so that each component should be delivered at the time and quantity
that has been set.

The author can also explain the retail
chain where there is a trend towards increasing the market share of integrated
retail and specialized retail chains. Global developments by retail chains from
home markets to other areas of use have taken place. For example, European
retailers like Zara and H & M have grown to the U.S. in recent years. has
seen aggression consolidation through mergers and acquisitions, to share
resources to bring efficiency to the global apparel supply chain.