The higher market share of Tests could be attributed to the company’s ability to distribute quality and extra services to Its consumers and coming out with new Innovative products and services such as Computer games financial products (credit cards and Insurance). The company also put a lot of efforts to Increase the awareness of their consumers about the benefits of e-commerce and retailing. The suggested strategies that Tests need to adopt In other to be able to malting Its current position Include; market integration, market development, overdeveloping and any form of Integration (backward, forward or horizontal Integration). Fred. R. David, 20110). Analyzing Testes Position In The BCC By Armstrong-Amah From the analysis above, Tests can be considered as a star in the UK since it has a relatively higher market share in an industry with a relatively higher growth rate. Tests has the potentiality of generating significant income. The higher market share of Tests could be attributed to the company’s ability to distribute quality and extra revises to its consumers and coming out with new innovative products and services such as Computer games financial products (credit cards and insurance).

The company also put a lot of efforts to increase the awareness of their consumers about the benefits of e-commerce and retailing. The suggested strategies that Tests need to adopt in other to be able to maintain its current position include; market penetration, market development, overdeveloping and any form of integration (backward, forward or horizontal integration). (Fred. R. David, 20110).

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