Asexplained by Hansen and Smith strategic planning is often making choices thatrisk resources and settlements that often sacrifice opportunitiesCombinationstrategy can be risky for organization with limited resources as it causesexcessive indebtedness However, Royal Caribbean ltd being diversified companyemployed combination strategy including product development and relateddiversification, as its different cruise lines peruse different alternativestrategy based on their position in the market Both product development andrelated diversification strategy fall in different hemisphere, productdevelopment being an intensive strategy and related diversification being anddiversification strategyAdditional competition in the tours andactivities space is not necessarily a bad thing, according to Barry Karp,co-owner of Shore Trips, a Milwaukee-based shore excursion company with whichGoBe will compete Scanningexternal environment:Externalforces namely economic, demographic, legal and competitive forces reveals keyopportunities that will benefit the organization and threats confronting thefirm Change in these forces decodes the changing demand of customers which willthan affect the type of intensive strategy chosen, nature of market positioningand choice of diversification (related or unrelated)EconomicfactorA sum of27 new ships are on arrange for conveyance through 2013 in the journey business,four of which are RCL ships.

The current overall monetary condition hasprompted bring down voyage costs and lower locally available buys, all of whichhave unfavorably influenced incomes The further development in limit from thesenew ships, without an expansion in the journey business’ offer of the excursionadvertise, could additionally discourage journey costs and aggravate thecapacity to accomplish yield change (Cruise Industry Wire, 2010)Afterauditing the external environment, key strategies can be formulated takingadvantage of opportunities and avoiding threats that are identified Theseopportunities and threats enables executives to have clear design of strategyto achieve established long term objective  Case analysis

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