Despite rising costs, the company’s net profit margin has risen steadily to 21 . 7% in 2011. TTT Ltd faces intense competition from rivals such as Go Ape Ltd which has announced expansion plans. For the first time, TTT Ltd ‘s customer numbers fell in 011 by 1. 5%. The company has always placed a high emphasis on health and safety in what could be a dangerous environment for its customers, and its employees are relatively well paid. Over 65% of its training budget is used for health and safety training and this budget is unchanged for 2012 at 4% of company revenue.

The company has received a rising level of complaints about long queues at its sites, especially the sites opened recently. Site managers at these locations argue that there are insufficient facilities for the customer numbers, and that prices, at EYE per dull, are too high, especially given these shortcomings. One manager noted that a 2007 survey showed price elasticity of demand for this type of leisure product was – 2. 0. There is increasing dissatisfaction from employees about their workloads and lack of Job rotation.

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Since 2009, annual labor turnover has doubled to 24%. In early May 2012, Carmella and the other directors made a number of key decisions to: 0 0 Do not write outside the box continue with the policy of setting prices 10% above those of rivals switch El . 5 million from market research to advertising and sales promotions targeted at increasing customer numbers at less profitable sites delegate control of budgets to site managers at each of its 28 sites with immediate effect; they would then have more freedom in setting budgets.

These mussels were originally sold to the I-J market. In 2011, the Scottish company moved its entire operations to England due to low and declining profitability. Its net profit margin had fallen to 3. 7%. HAS Ltd opened a large offshore mussel farm in Dorset, in 2011, investing El 2. 2 million. The company leased nine square kilometers of seabed and plans to produce 4320 tones of mussels annually from 2014. The mussels are grown n ropes suspended above the seabed and employees will have to work long hours during 2012 and 2013 completing this work.

Mussels will take two years to mature in Dodder’s warmer waters, rather than three years in Scotland. Sales will start from 2013 1 nee company wall enter ten European market Tort ten TLS time In 2014, selling to businesses in Holland and Belgium. The HAS Ltd brand is unknown in Europe and will require heavy marketing as the market is intensively competitive. However, market research suggests European mussel prices should increase as demand increases. Mussels are perishable once harvested and must be frozen or sold quickly.