City of Elmina has a strategy routeexpressway that will be linking by Damansara-Shah Alam Highway (DASH) forupcoming development to connect from Shah Alam to Mutiara Damansara, KotaDamansara and Subang area.
Residents of City of Elmina have their initial consciousnessthinking that the distances were too distant from their working places such asthe city area, they may take longer time to reach their working places and itbrings inconvenience to the residents. However, it actually takes about to arrive at the City centre by using theDamansara-Shah Alam Highway (DASH)(Star2,2017). The expansion highway is one ofthe strategies of City of Elmina to increase the number of buyers to live inthe township(Star2,2017).
Futhermore, some buyers chose to bepart of the residents of City of Elmina because of want to enjoy and thegreener environment, this is because City of Elmina is a township that is beingsurrounded by the greeneries. They may go to job in the city using the highwayand come home to City of Elmina without spending too much time. The customersof City of Elmina have more time to relax and at the same time care a healthy routine.City of Elmina provides residents with a work-life balance, which it is asignificant competitive strategy to City of Elmina. Therefore, the highwayprovides a huge advantage to the residents who are working in kl, KotaDamansara and so on(Star2,2017).Sime Darby had also requested the SuruhanjayaPengangkutanAwamDarat(SPAD) for the extension of the MRT Sungai Buloh to Kajang line to the City ofElmina ( Sharen, 2014). Sime Darby will provide a location to build a stationfor transport expansion.
If a MRT station is around the township area; itprovides a competitive strategy to Sime Darby property because MRT provideconveniences to their residents as well as the citizens as they are able toreach to City of Elmina by using public transport. Other township area such asDesa Park City does not provide people with public transport, thus, leadingevery resident to drive to work every day. The development of MRT couldattract more residents to City of Elmina as they do not rely on driving theirown car to work or to other places which are accessible by transport. It may reducethe burden on car and maintenance. This strategy could help to reduce vehicleemission and pollution to the environment. Then, Sime Darby is able to pursueenvironmental friendly approach in City of Elmina.
Therefore, customers of Cityof Elmina are able to reach the destination such as Kota Damansara, KualaLumpur area, Cheras area and Kajang area conveniently.