Cityof Oxford College – Blackbird Leys Campus Business Activities and Trade Considerations Examinebusiness functions and trade considerations that help engineering organisationsthrive.
Mohammad-ImranKhan Unit4: Applied Commercial and Quality Principles in Engineering HabibRahman 08/12/2017 IntroductionThe Boeing787 Dreamliner is an American mid-sized aeroplane with a twin-engine jetairliner made by Boeing commercial airplanes. They decided to focus on creatingadditional value for its customers (airlines) and their passengers bydeveloping an inventive aircraft which was designed to improve the passengerstravel experience by redesigning the infrastructure of the aircraft to offer aluxurious setting. ManufacturingStrategies When theywere manufacturing the Boeing 787 they chose to get subcontracted to work onvarious parts of the body on the plane. They decided to build the plane this way as the assembly line would besimpler and the cost of the inventory would be lower. Having pre-installedsystems reduced the final assembly time by three-quarters to three days. Theparts of the plane were made in many countries.
Such as Japan (Centralwing-box, Korea, India (software development), France (passenger doors), UnitedKingdom (landing gear) and many more countries contributed to the developmentof the Boeing 787. Boeing 787 first airframe which was overweight with thefirst aircraft being 5,000 lb (2,300 kg) heavier than specified. Theaircraft contain 50% composite material (carbon fibre reinforced plastic) 15%aluminium and 12% titanium. Some parts of the plane were redesigned to includemore use of titanium to lower the overall weight. SupplyChain Management Whilecreating the Boeing 787 they decided to use an unorthodox supply chain designto build the Dreamliner as fast as possible. They had a team of experts tocarry out this role so when things didn’t go to plan they would have a solidcontingency plans to mitigate the impact of different types of risks.
Thesupply chain management spent more of their effort on evaluating eachsupplier’s capability on their ability to execute their task. Spending extraeffort evaluating suppliers enhanced communication and reduced the risks ofpotential delays. Therefore, the Boeing 787 didn’t suffer from a major delay indevelopment time. Marketingand Sales The Boeing company is known to most of us around the world as oneof the leading manufacturers of commercial airplanes. Not many people know thatBoeing is also a leader in space technology, defence aircraft and systems, andcommunication systems. Their advertising campaigns shows the world that theyare capable of manufacturing commercial airplanes and aerospace technology.
Eventhough the Boeing company knows most of the people watching advert on tv can’tafford the plane. They do this to get competitive advantage over other bigcompanies such as Airbus, Cessna, Embraer and many more. When they advertisethey are normally looking for: Stock – Helpsdrive investor interest. CorporateValuation – By advertising it rises the overall value of the company. Politics – Theydrive the public towards their idea and get the votes they want when a publicelection happens (presidential election or prime minister election) Recruitment –This is an effortless way to show potential candidates how big of a companythey are and the projects they are running. DamageControl – When there is bad publicity towards a company, they often come outwith an advert that shows them taking steps to improve themselves.
CustomerRelations Boeing have a 24/7 Customer support which includes: FieldServices, Fleet Health, Operations Centres, Technical Experts and InstantOn-Line Access. Each department have skilled individuals making sure that allflights that take off are safe to be in. Having a solid customer service givesBoeing a competitive advantage over other companies as potential clients would choosebecause of how reliable they are. Field Services – They have330 Boeing field service representatives always on-site. Fleet Health – They monitor the performance of each Boeing planeto predict faults and prevent equipment failures before they occur. Operations Centres – They have their customer service open 24/7 aday and 365 days a year. Technical Experts – They provide customers with updated andaccurate information to help them efficiently maintain their fleets.
Instant On-Line Access – This is a place where all the publicdocuments of Boeing are kept and is visited by more than 44,000 people.Boeing alsohave a page on their website where they welcome customers to give theirfeedback about anything. This will give them an advantage over other companiesas it will give them an understanding of what areas they need to improve. On adifferent page there’s a commonly asked questions answers. This is helps thecompany focus on the questions that aren’t being frequency asked, rather thankeep answering the same questions. By having this page, it allows the customerto get their answer quicker than having to wait for a response by the Boeingteam. Resource Management Boeing 787 Dreamliner was created amongst several differentcountries and fully assembled in Everett Factory in Everett, Washington. The stock controlwas organised as the stocks were made in different countries.
Each countrywould only have the materials that would correspond with their part of theplane. They spent a total of $260 million to build the plane. This money wasspent on materials, wages etc. Human Resource Management This department is responsible for the development of employeetraining and education. Most of the training is done through a series ofprocesses. This develops employees work related skills. Boeing is one of thebiggest leading aircraft manufacturers.
They realise the importance of trainingand development. Their program consist of individual development and groupdevelopment as team work is essential as they are dealing with highlycomplicated technology. Boeing have two types of training within their company.First type of training is an off-site program which is commonly referred to aslearning together program. This type of training is for those who are takinghigher education. The other type of training is called on-the-job this is givento those who have just entered the company or department.
For this period theemployee is normally given a mentor to help them out. This training alsodevelops good relationships between employee and employer. Staff Recruitment There are many career options within Boeing which includes:Business, Cybersecurity, Data Science and Analytics, Engineering, InformationTechnology and Manufacturing.
There’s something for everyone, not everyone whois working with Boeing is flying aeroplanes. Business -Boeing has a large citizenship program in five main areas: education, health,human services, environment, the arts, culture, and civic engagement. Cybersecurity- They use a passive network monitoring system, Boeing have a solution thatrapidly identifies network threats without disruption to network operations.Having more people recruited as a Cyber Security technician they can identifyand resolve threats quicker. Data Scienceand Analytics – Their job is to translate the numbers into English, so they cantake the data and use it to help Boeing make better business decisions. Engineering –Electronic & Electrical Engineering, Flight Engineering, Materials Process & Physics, Mechanical& Structural Engineering, Production Engineering, Software Engineering,Systems Engineering and Test & Evaluation.
Becoming an engineer at Boeinggives you the opportunity to apply principles of science and mathematics todevelop economical solutions for Boeing. You will use your skills to make sureBoeing meets social standards and consumer needs. Manufacturing – Their job as a manufacturer is to create newadditions to Boeing and planes, ensuring that the aerospace products they makeare safe to be used by customers.
Boeing also have a Business InternProgram which is a 12-week program that involves working on projects withdifferent areas like Finance, Supply Chain Management, Business Operations andHuman Resources. Boeing have included extra activities like site tours,community involvement, networking events and conferences to further thedevelopment of the individual. This opportunity can be found on their website: http://www.boeing.com/careers/college/business-internships.
page Staff Management The management within Boeing has ajob to understand everyone has diverse needs and that everyone should betreated equally. They are also responsible for the development of their workersby giving them the correct training and ensuring that all staff have continuingprofessional development opportunities. Also, Boeing normally promote fromwithin the company which means its hard to come into the company and start fromthe top. This way they give their current staff an advantage over others. Bydoing this they are giving their workers an end goal.
FinancialIn 2016 Boeing estimated that theywere going to make $29 Billion. By late 2016, the combined total of deferredcosts exceeded $33 Billion. This happened because they were able to increasethe number of planes they were creating every month. From creating three in2011, they surprisingly created 46 in the following year. At the end of 2016they managed to build 500 Dreamliner’s.
That’s nearly 41 jets per month. In2017 Boeing revealed that the revenue that they accumulated was between $90.5Billion and $92.5 Billion. In Q1 of 2016 Dreamliner programhad $28.65B, this happened on the 393rd delivery of the jet.
Thereason why Boeing was struggling to make profit on the Dreamliner was becausethey were roughly losing $73 million on each plane they delivered. However, astime goes on Boeing is creating their planes for cheaper compared to Airbus andare improving their Profits by delivering more aircrafts Boeing’s Competitors Boeing work with suppliers from differentcountries to develop technology and different design concepts.