Competitive rivalry is very high.

As there are many sports brands that a customer can choose from. Substitution forsimilar product increases threat for competition. There are a lot of factorsthat tend to cause competition are price, product, brand, materials and alsothe different markets they are selling their products in.

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Competitive rivalry.Customers play a major role in thebusiness. There is a wide range of choices that a customer can buy from in theclothing, shoes and their favorite accessories. Customers also have the abilityto shop for the lowest prices products or for a similar product. It becomescritical for under amour to create unique products and products that customersare willing to buy and pay for the price. Customers also tend to shop throughbrand recognitions and associations. So sponsoring athletes to wear theirproduct and advertise can gain customer to buy their product. Bargaining power of CustomerSuppliers usually tend to sellits material and products to various companies which are involved in the same businessand are manufacturing the same products.

The buyers tend to buy larger quantityat cheaper price from supplies then smaller companies. Under amour for someproducts have a higher price products then Nike, because under amour tend touse innovative ideas in creating different material fabrics for its clothing. Thishelps in creating product differentiation for more competition. Bargaining power of SuppliersThe threat of Substitutes ishigh, because the as interest in sport is growing worldwide and the demand forathletic clothing continue to rise and is also expected to grow. For everyindustry is always a threat of a more innovative products entering as a substitute.”However, in under amour industry, it is difficult for a company to successfullycreate many such substitute products across various sports.”Threat of SubstitutesAs there are countless number of companiesof athletic apparel companies that are competition with Under Amour. Only few companiescould establish a distribution channels to compete with Under Amour productslines.

The major competitors are Nike and Adidas. Even though through the toughcompetitor Under Amour has achieved high sales and a higher growth rate in therecent years. “In general, the barriers to entry for a diversified athletics apparelscompany are very high.” It’s highly possible for new companies to entry smallerniches of the industry. Threat of new Entrantshttps://www.

businessnewsdaily.com/5446-porters-five-forces.htmlhttps://www.investopedia.

com/articles/markets/020316/analyzing-porters-five-forces-under-armour-ua.aspB. Porter’s Five Forces           Political factors are a lot important to the business asthere are many law and regulations that a company or an organization has to followto run the business on a large scale. There are various political laws andregulation the company has to follow from the manufacturing process to thefinal sale of the of the product. Several aspects of government policy caaffect business. All firms must follow the law.

Managers, must find howupcoming legislations can affect their activities.  For example increase in tax is one of the politicalelement affecting the business. http://pestleanalysis.

com/political-factors-affecting-business/PoliticalThe economic environment can impact a business in a negativeor in a positive way. There are four major factors that affect the economic andthat impacts the business directly. The factors that directly affect the consumerare employment, Interest Rate, inflation and consumer confidence. Employmentplays a very major role on the side of the consumer market. When unemploymentis low, consumer spending tends to be high because most people is high,consumer spending tends to be low because unemployed people don’t have excessincome to spend. https://yourbusiness.

azcentral.com/economic-factors-affecting-businesses-4557.htmlEconomic Environment is a major concern which companies need to considera d follow the environmental law for every new manufacture product or selling aparticular product in the market. Under amour had worst ethical consumer ratingfor toxic chemical rating. In June 2016 ethical consumer viewed under amour ourhad no policy listed on its website for toxic policy for clothing or any plansto eliminate toxic chemical used in the supply chain management. According toGreenpeace’s detox Campaign a toxic policy is necessary for all garmentcompanies to ensure no hazardous substances have a  negative impact on the environment whileproducing manmade fibers or dying of fabrics. All these environmental issuewould cause a major problems to the companies. http://www.

ethicalconsumer.org/companystories.aspx?CompanyId=1355119&CategoryId=288190Environmental Technology is a very integral part of many organization, asmost of the work at an organization involves working with technology and bigdata. As technology provides with many advantage to the sports brands, advertising,health tracking apps and other devices to track ones fitness. It also has somedrawbacks to as everyone today tend to use smartphones which gives them anaccess to a dozen fitness tracking apps which are cheap or free of cost. Somewould not buy a fitness band or devices from Under amour to do the same task.They could pioneer technology for apparels and their designing and marketing.

Technology Sociocultural http://www.baltimoresun.com/business/under-armour-blog/bal-facing-backlash-after-trump-praise-under-armour-says-we-engage-in-policy-not-politics-20170208-story.

htmlSociocultural is very important for a brand or a company asmost of the social issues are at the core of the community that the brandsrepresent. Having an agenda or motto helps brands to messaging and advertisingproducts to the cultural insight they have chosen to affect.  For example under amour had to cut ties witha sponsored hunter for posting a video of himself spearing a baited bear ,because while animal advocates deplored the hunt. The hunting community tookissues with under amour’s decision to stop sponsoring the hunter.

Technology Technology is a very integral part of many organization, asmost of the work at an organization involves working with technology and bigdata. As technology provides with many advantage to the sports brands, advertising,health tracking apps and other devices to track ones fitness. It also has somedrawbacks to as everyone today tend to use smartphones which gives them anaccess to a dozen fitness tracking apps which are cheap or free of cost. Somewould not buy a fitness band or devices from Under amour to do the same task.They could pioneer technology for apparels and their designing and marketing.

Environmental http://www.ethicalconsumer.org/companystories.aspx?CompanyId=1355119=288190Environment is a major concern which companies need to considera d follow the environmental law for every new manufacture product or selling aparticular product in the market. Under amour had worst ethical consumer ratingfor toxic chemical rating. In June 2016 ethical consumer viewed under amour ourhad no policy listed on its website for toxic policy for clothing or any plansto eliminate toxic chemical used in the supply chain management. According toGreenpeace’s detox Campaign a toxic policy is necessary for all garmentcompanies to ensure no hazardous substances have a  negative impact on the environment whileproducing manmade fibers or dying of fabrics. All these environmental issuewould cause a major problems to the companies.

Economic https://yourbusiness.azcentral.com/economic-factors-affecting-businesses-4557.htmlThe economic environment can impact a business in a negativeor in a positive way. There are four major factors that affect the economic andthat impacts the business directly. The factors that directly affect the consumerare employment, Interest Rate, inflation and consumer confidence.

Employmentplays a very major role on the side of the consumer market. When unemploymentis low, consumer spending tends to be high because most people is high,consumer spending tends to be low because unemployed people don’t have excessincome to spend. Politicalhttp://pestleanalysis.com/political-factors-affecting-business/Political factors are a lot important to the business asthere are many law and regulations that a company or an organization has to followto run the business on a large scale.

There are various political laws andregulation the company has to follow from the manufacturing process to thefinal sale of the of the product. Several aspects of government policy caaffect business. All firms must follow the law. Managers, must find howupcoming legislations can affect their activities.  For example increase in tax is one of the politicalelement affecting the business. B. Porter’s Five Forces           https://www.

investopedia.com/articles/markets/020316/analyzing-porters-five-forces-under-armour-ua.asphttps://www.businessnewsdaily.com/5446-porters-five-forces.htmlThreat of new EntrantsAs there are countless number of companiesof athletic apparel companies that are competition with Under Amour. Only few companiescould establish a distribution channels to compete with Under Amour productslines.

The major competitors are Nike and Adidas. Even though through the toughcompetitor Under Amour has achieved high sales and a higher growth rate in therecent years. “In general, the barriers to entry for a diversified athletics apparelscompany are very high.” It’s highly possible for new companies to entry smallerniches of the industry. Threat of SubstitutesThe threat of Substitutes ishigh, because the as interest in sport is growing worldwide and the demand forathletic clothing continue to rise and is also expected to grow. For everyindustry is always a threat of a more innovative products entering as a substitute.

“However, in under amour industry, it is difficult for a company to successfullycreate many such substitute products across various sports.”Bargaining power of SuppliersSuppliers usually tend to sellits material and products to various companies which are involved in the same businessand are manufacturing the same products. The buyers tend to buy larger quantityat cheaper price from supplies then smaller companies. Under amour for someproducts have a higher price products then Nike, because under amour tend touse innovative ideas in creating different material fabrics for its clothing.

Thishelps in creating product differentiation for more competition. Bargaining power of CustomerCustomers play a major role in thebusiness. There is a wide range of choices that a customer can buy from in theclothing, shoes and their favorite accessories. Customers also have the abilityto shop for the lowest prices products or for a similar product. It becomescritical for under amour to create unique products and products that customersare willing to buy and pay for the price. Customers also tend to shop throughbrand recognitions and associations. So sponsoring athletes to wear theirproduct and advertise can gain customer to buy their product.

Competitive rivalry.Competitive rivalry is very high.As there are many sports brands that a customer can choose from. Substitution forsimilar product increases threat for competition. There are a lot of factorsthat tend to cause competition are price, product, brand, materials and alsothe different markets they are selling their products in.

Sociocultural is very important for a brand or a company asmost of the social issues are at the core of the community that the brandsrepresent. Having an agenda or motto helps brands to messaging and advertisingproducts to the cultural insight they have chosen to affect.  For example under amour had to cut ties witha sponsored hunter for posting a video of himself spearing a baited bear ,because while animal advocates deplored the hunt. The hunting community tookissues with under amour’s decision to stop sponsoring the hunter.

http://www.baltimoresun.com/business/under-armour-blog/bal-facing-backlash-after-trump-praise-under-armour-says-we-engage-in-policy-not-politics-20170208-story.htmlSociocultural