Costumer centric behavior and use of modern technology onproduction has led PSA group perform better in this competitive environment.PSA group has aimed to be an excellent plant as a technology focused company wheremost of the activities are done with the help of robotized machines andinnovative technology. For the instant customized solution, costumer expectationis responded in bespoke manner. Innovative automation solutions help to improvethe working environment and safety of the employees.
PSA production system mainlyincorporated with safety management ,quality ,cost ,environment and time periodfor the production. The Factories are extended to the suppliers and integratedwith the excellent supply chain. PSA group manufacturing system is enhancedthrough several criteria: a load rate optimized bycompacting; continuous change through the experiment as the demand of thecustomers; management autonomy which allows them to decide the best way toachieve the goals and maximize processimprovements; and the full integration of suppliers in the supply chain to run the production system smoothly. .(PSAgroup 2017)Similarly PSA group is focusing on the streamlined platformproduction .It helps in operational cost reduction and maximum optimization ofoutputs .Currently The group has two global platform; EMP2 and CMP The EMP2 isthe car platform for compact and middle size car with front wheel drive or four wheel drive.
This platform was used in 2013 by PSA group with alliance to general motors.This helps to reduce the material cost by 70 KG and fuel consumptions by 22 % .TheCMP(common modular platform) developed by PSA group with its Chinese partnersDongfeng Motors for entry level compact car model with combustion engine andbattery electric car. The CMP platform enabled PSA group to offer electricvehicle to its customers. .
(PSA group 2017)The PSA group is giving much more focus on the excellence.Through the 16 production center and 15 powertrain sites it is focusing on continuous improvementthrough experiment. Group PSA is consecutively using Patents for nine yearswith French government by using innovative technology to reduce the environmentalpollution by its vehicles.By using downsize petrol engine and new generationdiesel engine ,PSA group is the pioneer leader in Europe to cut carbon emission.Thegroup is mainly prioritizing to produce plug in hybrid and electric vehicles.
(PSAgroup 2017)In order to develop the commercial relationship eternallywith the customers ,Group PSA have used variety of communication channels andprograms for the customers. by enlarging the global network of dealership andrepairing center, the group can develop good costumer relationship. Incorporatingwith its all brands, PSA group is providing financial services and insuranceproducts for its customers through Banque PSA finance.
customers can easily getthe replacement parts through Europe car service network and Group brandservice point. Similarly, PSA group has started second hand vehicle businessbased on B2B sales which helps the customers get the brand in cheap price,Quality is the first pillar of strategic plan of PSA group.Customer satisfaction is the best way to protect the business over the mediumand long term. Generally, quality is measured in terms of products and services.In terms of product, Cars are reliable, no abnormal operation and no breakdownthroughout the life of car.(PSA group 2017) The PSA group is committed toprovide high quality products and aftersales services to meet the costumers requirement and reliability upon thebrands.
The strategy of 2016 Push to pass plan is directly linked to customer satisfaction.(PSA group 2017)