Cigarette smoking is considered to be dangerous to the health of an individual. In fact, most of the people, more especially from that of the organization of medical experts, believe that such type of personal habit does not entail uplifting benefits into the health and body of an individual but is rather inclined to initiate various physical ailments that are all seen harmful and fatal to the human being and to the environment.

Apart from the extensive campaign against the consumption of tobacco and the opposition in its possible harmful effects in the health of the people, more especially with that of the smokers, there are far more conservative issues which the anti-smokers advocate and are faced by the entire tobacco industry. One of this is the complaint of various environmentalist groups that smoking cigar or the actual smoke of a cigarette helps to further aggravate the universal problem about the global warming.

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In addition to this, pro-environment unions also state that the smoke of a cigar adds-up to the tons of causes attributed to the pollution of clean air. In a sense, these are just a number of the major challenges and crisis in which the tobacco business is facing. In this regard, it can be said that the entire tobacco industry is in great risk of major economic failure given the fact that there have already been prior movements and campaigns for the extensive ban for selling of cigarette or tobacco and consuming this in public areas.

However, there are still various ways which the major players in the tobacco industry could utilize to be able to protect and ensure the interests of their company and prolong their business. One of this is the public affairs strategy that could be specifically formulated in handling and resolving such business crisis (Heath, 1997).

In the given scenario, the multinational tobacco company could start to strategize their public affairs campaign against the local oppositions that are being set in a developing country which threatens their business by initiating their own counter promotions or campaigns that would concentrate in educating the smokers and the public about the consumption of tobacco. Through this in-house movement, the company could show their own initiatives and participation in the campaign to disseminate the possible harmful effect of tobacco in the health of an individual.

The company could also use this as a strategy to reach the public and send a clear statement that their company is a part of this health campaign and is not only driven by the financial interests that they are getting from selling tobaccos. In addition to this, the multinational tobacco company could also initiate their crisis management through launching a nationwide campaign or forums in educating the smokers and teaching them in being responsible when it comes to their smoking habits.

The focus of the discussion may possibly focus in telling valuable facts about the consumption of tobacco and how to become responsible smokers such as avoiding smoking in public places and respecting the health of others who are not smoking but still inhales the secondary smoke of a cigar. Through this public affairs strategy, the multinational tobacco company could attract the attention of the public, more especially with that of the local media, and unfasten a new set of story which is far brighter from the current issue and opposition against selling tobacco.