This program would focus on the development of a health model programme for elderly Indian women intended to improve early detection and diagnosis of breast cancer. The programme was designed on the basis of statistical data that was collected from a sample population and it focused on parameters such as beliefs, education and its impact on assessment and diagnosis of this disease. The program would incorporate educational and cultural support actions primarily aimed at improving the awareness among Indian women towards this disease by improving the patient-physician interaction.
This would also implement regular breast exam and mammogram facilities at the local health care centers. Local health care providers would be trained based on the program guidelines. A program co-coordinator would be recruited at each center who would be responsible for co-ordination among the health care providers and the potential patient group. The work group responsible for regulating the affair of this program would include primary care physicians, nurses and volunteers who would be recruited from the local population by the program co-ordinator.
Regular awareness sessions would be conducted at the health care center and at the local shopping center. Audio/video commercials would be featured on local radio and T. V channels to facilitate regular check-ups and early screening of cancer among elderly Indian women. Health Beliefs Model (HBM) (Rosenstock, 1974) was used as a theoretical framework for designing the health promotion programme. The HBM attempts to explain health behaviors that can affect individual health. It is a psychological model that attempts to explain and predict health behaviors and is done by focusing on the attitudes and beliefs of individuals.
The HBM was first developed in the 1950s by social psychologists Hochbaum, Rosenstock and Kegels working in the U. S. Public Health Services. The model was developed in response to the failure of a free tuberculosis (TB) health screening program. Since then, the HBM has been adapted in various cases to explore a variety of long- and short-term health behaviors, including sexual risk behaviors and the transmission of HIV/AIDS.  At the completion of the program schedule, it would be evaluated based on the impact or outcome of this program using statistical data analysis.
A P value less than 0. 05 would determine the effectiveness of this program and based on the shortcomings if any alternative strategies would be devised and implemented to achieve the aim of this curriculum. As this work would be funded by the World Bank and UNICEF, regular report updates as well as grant balance sheet would be prepared each quarter. Reference:  http://www. cw. utwente. nl/theorieenoverzicht/Theory%20clusters/Health%20Communication/Health_Belief_Model. doc/