Unfortunately, customers have not bought Sec-301 in a way that the Chem. Tech had been wondering. Before producing Sec-301, the company had made several mistakes. One of the mistakes Chem. Tech must have made is that it did not do enough research to know its customers in terms of what they wanted, or how much they could afford; personal Income Is extremely important which affects people’s inclination to buy. If we do not know our customers, we will not be able to identify what they want.

Another mistake would be demand analysis. Companies should have someone to analyze how much demand Is available to products, so they can produce what customers want. Also, there may have been alternative products In the market, such as competitors that have provided the same product with lower prices. Hence, customers more likely buy those products which have lower prices. Even though Sec-301 has a better quality, It Is not attractive at all because Its price Is relatively high.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

After realizing that the product Is not eye- itching, Jeannie Trenton should Implement some actions to make the situation satisfying. Firstly, she should Identify the need of the customers and what price they can afford because even If the product has high quality, they will not purchase It with too much prices. Secondly, I would recommend that she should make the cost of Sec-301 down, which leads to low price on the product with profit, also. I think a little low quality and lower price would be more efficient and effective.

Third, Chem. Tech would choose a method to compete with Its competitors In the market by providing certain services to give Incentive to Its customers so that they can be attached to the product In the long-run. Sec 301 By Kiwanis of what they wanted, or how much they could afford; personal income is extremely analysis. Companies should have someone to analyze how much demand is available alternative products in the market, such as competitors that have provided the same have lower prices.

Even though Sec-301 has a better quality, it is not attractive at all cause its price is relatively high. After realizing that the product is not eye- catching, Jeannie Trenton should implement some actions to make the situation satisfying. Firstly, she should identify the need of the customers and what price they can afford because even if the product has high quality, they will not purchase it with should choose a method to compete with its competitors in the market by providing certain services to give incentive to its customers so that they can be attached to the product in the long-run.