Social Media and being seen as influencing. The internet is now Just another place for us to try to be influential. What social media did, was make us want to be more social, as people, online. Web 2. Has changed how we buy products and services, listen to music and follow our favorite author. I wondered then, how social media might have changed irking In the corporate world. After all, we newly social beings who spend our time on Faceable and Twitter could not be expected to forget all about being social as we walk/ start working for a corporation? I stumbled upon what Is known as enterprise social networking while researching for a concept that would bring certain members of my team together virtually since they are spread out across the north American continent.
Traditional intranet did not seem like an option, being outdated, out ‘faded’ and despite that, too expensive. Enterprise social network alternatives on the other hand are mainly web based and can be accessed from anywhere. What is enterprise social networking (SENSE)? SENSE has been touted to be the fastest growing segment of the content-collaboration market, with predictions that the market will reach $2 billion to $6. 5 billion between 2014 and 20161(Customers & use Cases). Sense are typically associated with employee engagement and Internal communication strategies.
Yammer (bought by Microsoft In 201 2), Jive, Socialist and Mangos are some popular Sense out there, and from the inline, seem to have taken off at the heels of the new social media revolution SENSE Launch Year Company Claims Description, Value Proposition Yammer Founded 2008; Launch 2008 Over 85% of Fortune 500 companies use Yammer, 200,000 + companies Collaborate, engage, connect and innovate with Social Mango Founded 2008, Launch 2008 Over 7,500 companies worldwide use Mango A collaboration network that combines Employee Social Networking, Team Collaboration tools & Intranet into one seamless product Socialist Younger BIBB, Launch 2 Over 17,000 companies worldwide use Socialist
A single, centralized “go-ad’ workspace connects all team members with everything they need to get their work done. The most up-to-date information is immediately accessible and in context. Jive Software Founded 2001; Major launch 2009 The world’s #1 Social Business platform, Has 650 Jive Engage platform customers. (Admittedly, Jive does more than communication, with specific products for Sales ennoblement, IT, HER, even Government) Combines powerful features of customer community software, collaboration software, social networking & social media monitoring into the leading social business solution. Why Sense: 1 . Opportunities to collaborate within organizations – more than a communication tool 2.
Socialize company initiatives – not Just the virtual notice board, but like a virtual water cooler 3. Increase engagement by increasing communication. Change initiatives are typically under communicated by up to a factor of 10 (Cotter), and it seems Sense can help 4. Helps bring people together from different parts of the company. In an ideal circumstance, whether large and important change initiatives, or regular but critical operations initiatives, Sense can help foster the environment to incubate ideas and bring people from different parts of the organization together to create the best possible team, geography and overarching office politics notwithstanding. Potential Challenges – 1 .
An SENSE can be hard sell internally, since its benefits are still fairly conceptual and at this point, not as easy to articulate, tougher still to prove tangible benefits, going by the number of blobs and articles on the subject. For now, the burden of educating prospective customers falls on providers of Sense, which may or may not be a good thing, depending on if you find . 2. A section of user organizations and observers are deeming Sense (especially Yammer, given its early adoption bundled in Microsoft Enterprise packages) to be another fad, given a lack of measurable outcomes outside of creating another communication channel, the lack of the platforms ability to gain critical mass.