There were differences between men and women that I expected and there were some that surprised me. I Just hope I read the tables right. The consumption patterns of women whose husbands work full time, part time or unemployed were not all that different from the men whose wives work full time, part time or unemployed. The area that had the most difference was the homemaker. Women who had homemaker husbands had much larger numbers In he consumption fields than men who had wives that were homemakers.
The values section had a bit more variety in it between the men and women. 100% of women who had homemaker husbands said they work hard most of the time and only 72. 9 of the men who had homemaker wives said they work hard most of the time. This was interesting to me. I think that women who have to support their families realize the importance of their income and therefore understand the importance of working hard to keep the Job they have.
I think men who support their families also feel this way, but obviously not as soundly. There was a difference on the religion data between men and women as well. Women’s numbers In all 4 areas were bigger than the men’s. This surprised me. Also, the Co’s In the environmental, youthful appearance, commercial and ethnic diversity columns for women who had homemaker husbands was shocking. I think It Is because they are too busy to have time to think about or concern themselves with these items.
There were some differences between men and women in the shopping behavior sections as well. Men are more impulse buyers than women and women use coupons more than men. Neither of these surprised me too much. Women who had homemaker husbands purchased more items on line than in the other categories. I would say that is because they don’t have the time to go shopping in person since they are the bread winner. Also, online shopping is much more convenient and quick.