Hospitality management refers to a service industry. The major task involved with this occupation is, to increase the economic stature of the concerned organization by satisfying the customers with their respective products or services. The major domains which involve hospitality management are: hotels, restaurants, private clubs and tourism related business.
WORLDWIDE OTA’S THE FOLLOWING ARE THE POPULARLY KNOWN OTA’S: ? EXPEDIA (https://www.expedia.co.in) ? TRAVELOCITY (https://www.travelocity.
com) ? BOOKING.COM(www.booking.com) ? TRIPADVISOR (www.
tripadvisor.in) ? ORBITZ WORLWIDE (https://www.orbitz.com) ? PRICELINE (www.priceline.com) WORLDWIDE OTA’S AND THEIR OWNERS OTA EXPEDIA TRAVELOCITY BOOKING.COM TRIPADVISOR ORBITZ WORLWIDE PRICELINE OWNER BARRY DILLER THE EXPEDIA GROUP THE PRICELINE GROUP Liberty Media Expedia Inc. JAY S WALKER RESERVATIONS Disney Polynesian Resort possesses a grand official website.
Online reservations can be accessed through this particular website, but a manual confirmation needs to be done once one reaches the destination. RESERVATIONS THROUGH OTAS • • • • • • Reservations Can be Done through the Following OTAS: Orbitz- Guests can make reservations, change bookings or even cancel bookings Expedia- Helps in making reservations as per the budget of the customers Travelocity- One can book reservations, view the flight status as well as cancel the booking. Booking.com Make bookings and also modify the same.
Tripadvisor: Has multilingual booking engine, and offers technical support for the same. Priceline: Allows reservations. HOTEL RATES The hotel website offers rooms at a rate ranging from 158 to 180 dollars per day. OTA PRICELINE TRAVELOCITY EXPEDIA ROOM RATES 10% EXTRA 15% EXTRA MORE THAN 10% EXTRA CAUSES OF ROOM RATE DISPARITY: • Third- party channels: The third-party channels often change the prices on the basis of factors like price and location. • Most of the OTAs usually use a different currency conversion rate. • Some of the hotels claim “Best Rate Guarantee” on their official websites, and this accounts for the discrepancy.
PRIMARY ELEMENT OF HOSPITALITY MANAGEMENT The inceptional element of hospitality management is presentation of a hotel’s website. The official website of any hotel, serves the purpose of introducing the customers with a brief idea about both the positive and negative (if any) aspects of the respective organization. This presentation aims to determine and evaluate the official website of Disney Polynesian Resort. HOTEL’S WEBSITE – LAYOUT The layout of the landing page of DISNEY POLYNESIAN RESORT’s official website is visually attractive and unique.The following aspects of the official website of Disney Polynesian Resort, render it credible: The navigation is easy to understand. There has been proper implementation of colour. The layout is easy to use.
The site provides information on the relevant topics. The design elements on the site does not hamper the contents(Singh & Singh, 2015). HOTEL’S WEBSITE – EASE OF USE According to the popular notion, the functions of an official website can be classified under two broad headings: ? The website’s design needs to be at par with search engine requirements, so that the site can be accessed (Fernández-Cavia et al., 2014). ?The website design needs to be in compliance with the sales technique of the organization, for proper execution of online reservations. The official website of Disney Polynesian resort functions in accordance with the above-mentioned clauses. HOTEL’S WEBSITE – CUSTOMIZING ABILITY Every coin has two faces, similarly the official website of Disney Polynesian Resort possesses certain negative aspects, one of the major factor is that the customizing ability of DISNEY POLYNESIAN RESORT’S website is very poor.
The limitations are as follows: The layout of the website is not flexible. The colour or size cannot be altered. The site lacks implementation of any attractive animation (Visinescu & Nah, 2016). Quality of contents of the site are not that great. Contents are not easy to find,navigate, consume and share