Hospitality management refers to a service
industry. The major task involved with this
occupation is, to increase the economic
stature of the concerned organization by
satisfying the customers with their respective
products or services. The major domains
which involve hospitality management are:
hotels, restaurants, private clubs and tourism
THE FOLLOWING ARE THE POPULARLY
? EXPEDIA (https://www.expedia.co.in)
? TRAVELOCITY (https://www.travelocity.com)
? TRIPADVISOR (www.tripadvisor.in)
? ORBITZ WORLWIDE (https://www.orbitz.com)
? PRICELINE (www.priceline.com)
WORLDWIDE OTA’S AND THEIR OWNERS
THE EXPEDIA GROUP
THE PRICELINE GROUP
JAY S WALKER
Disney Polynesian Resort
possesses a grand
official website. Online reservations can be
accessed through this particular website, but a
manual confirmation needs to be done once
one reaches the destination.
Reservations Can be Done through the Following OTAS:
Orbitz- Guests can make reservations, change bookings or
even cancel bookings
Expedia- Helps in making reservations as per the budget of the
Travelocity- One can book reservations, view the flight status
as well as cancel the booking.
Booking.com Make bookings and also modify the same.
Tripadvisor: Has multilingual booking engine, and offers
technical support for the same.
Priceline: Allows reservations.
The hotel website offers rooms at a rate
ranging from 158 to 180 dollars per day.
MORE THAN 10% EXTRA
OF ROOM RATE DISPARITY:
• Third- party channels: The third-party
channels often change the
prices on the basis
of factors like price and
• Most of the OTAs usually use a different
currency conversion rate.
• Some of the hotels claim “Best Rate
Guarantee” on their official
websites, and this
accounts for the discrepancy.
PRIMARY ELEMENT OF HOSPITALITY
element of hospitality
management is presentation of a hotel’s
website. The official website of any hotel,
serves the purpose of introducing the
customers with a brief idea about both the
positive and negative (if any) aspects of the
respective organization. This presentation
aims to determine and evaluate the official
website of Disney Polynesian Resort.
HOTEL’S WEBSITE – LAYOUT
The layout of the landing page of DISNEY POLYNESIAN
RESORT’s official website is visually attractive and
unique.The following aspects of the official website of
Disney Polynesian Resort, render it credible:
The navigation is easy to understand.
There has been proper implementation
The layout is easy to use.
The site provides information on the relevant topics.
The design elements on the site does not hamper the
contents(Singh & Singh, 2015).
HOTEL’S WEBSITE – EASE OF USE
According to the popular notion, the functions of an
official website can be classified under two broad
? The website’s design needs to be at
par with search
engine requirements, so that the site can be accessed
(Fernández-Cavia et al., 2014).
?The website design needs to be in
compliance with the
sales technique of the organization, for proper execution
of online reservations.
The official website of Disney Polynesian resort functions
in accordance with the above-mentioned clauses.
HOTEL’S WEBSITE – CUSTOMIZING ABILITY
Every coin has two faces, similarly the official website of
Disney Polynesian Resort possesses certain negative aspects,
one of the major factor is that the customizing ability of
DISNEY POLYNESIAN RESORT’S website is very
limitations are as follows:
The layout of the website is not flexible. The colour or size
cannot be altered.
The site lacks implementation of any attractive animation
(Visinescu & Nah, 2016).
Quality of contents of the site are not that great.
Contents are not easy to find,
navigate, consume and share