IBM connections use by BayerMaterial Science help each users to access blogs, wikis, forums to discussideas with others and check what is happening around the company and access socialdata and networks. A year after the launch of the new collaboration tools,Management has set of targets in activities for social development and use KPIsthat measure success. Targets that they have set are, cooperation in Global,networks between regions and sectors. The efforts that they made areindicating their success, and 50% of employees are using company social networkwhich has result of increased efficiency and low cost of operations. Carlo’s were heavily papers-based,and which led to errors, which results in remaking cakes or offer refunds tothe customer.

Orders were written on papers and workers couldn’t read it. UsingSocial Networking tool Carlo sets up Salesforce CRM. Some employees and Carlomanagement members initially boycott the new system. After demonstrating thebenefits of social tools by the company, Bakers and workers have changed theirway of working.  In New Jersey Carlos have a 75,000square-foot commissary, which works around the clock.

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Carlo’s is using the defacto standard for internal communication from order to delivery. If a key cakedecorator is away, that person is always included in the communication anddiscussion process. In return, decorators can see the color, shape or designchanges. Carlo employees are now moresocially engaged, the error rate has dropped by more that 30%, enabling teamsto produce cakes and other personalized products faster and more efficiently.Managers have access to dashboards for data and analytics, enabling them toinstantly view the performance of popular stores and products. They can gaininsight into sales and trading patterns. People could order online cakes fromCarlo’s bake shop and get it from any of the 10 locations in New Jersey, NewYork and Las Vegas.

As Carlo grows across thecountry and around the globe, the ability to connect people and see order flowis crucial. Social business tools turn and increasingly heavy organization intoan efficient digital enterprise.