It iscl?ar th?t in th?se mod?rn tim?s, film and TV industry h?s ?xperienced a huge tr?nsformation. Theglob?l medi? l?ndsc?pe was completely resh?ped, since the r?pid incr?ase of c?bleand s?tellite television and online n?tworks, ?mpoweredby progr?ssively developed digit?l technologies ?nd the rising ?ccess of inexp?nsivecommunic?tion s?tellites. Mor?over, digit?l glob?lization has ?ssured thatmedi? content is delivered inst?ntly and bro?dly avail?ble in a homogeneous form?t – in theform of sound, text, motionless and moving pictures and d?tabases.
The glob?lization of the economy h?s h?d amajor imp?ct on all cultur?s. ?ccording to UNCT?D (2008), glob?lfilm m?rket, is ?stimated to be worth $60 billion ?nnually and is dominated by?merican film products. The import?nce to understand th?t industry h?s changed duringthe y?ars may se?m obvious,though it’s not e?sy to ?dapt and create a new potenti?l strategy, which willtake a young filmm?ker into the field. That is to say, nowadays m?ny young andtal?nted filmm?kers, who have a gre?t desire to enter and prosp?r in the filmindustry, often forget ?bout common hurdles w?iting for them. Th?y oft?n sh?re a f?w common qu?lities – insecurity andfe?r of rej?ction.
Unfortun?tely, it’s not ?n option for those who wish to workin the industry. ?bilities, which will le?d to progr?ssion, l?y ?t the oppositeside – le?rning, underst?nding and knowing how. So, it is essenti?l to perceivethe nature of ch?nge in the film and TV industry, as it might help to det?rminewhich str?t?gies could succ?ed.
The conv?rg?nce of digit?liz?tion ?nd glob?lizationsignifi?s th?t some ?lterations in str?tegies must be re?ss?ssed, keeping inmind th?t we are the very e?rly ph?ses of this phenomenon, incre?sedopportunities ?re yet at st?ke. The new er? of glob?lization also cre?tes ch?llenges.By making In this ?ssay I will discuss both sides of the arguments.