Marketing is a process to promotesomething for selling purposes for the sake of money. Marketing is also used toaware people about products and services provided by any company ororganization so, people can buy that product or services for their use and tofulfill their needs from it. (Business Dictionary)Marketing functions plays the importantrole in the company to identify the source potential for successful marketingand the sources are exact and suitable place with the perfect price, promotionand the people. It is very important to pay attention on the functions ofmarketing as they are the source potential of the organization and just becauseof that marketing strategies got successful. Operational management helps themanagement of the organization to create the higher level of efficiency withinan organization so that the organization can run successfully.
Its aim andconcern is to maximize the profit of the company by converting the labor andmaterials into goods and services and provides the best operations and servicesusing latest technology tools.Operational management functions areresponsible for the process of creating goods and services and the way they aremanaged by the organization. Its functions includes the following, planning,organization, co-coordination and controlling.
Any organization needs all thesesources to produce its goods and services. It plays a very important role torun any organization in a successful way. Both marketing and operationalmanagement functions are the main source to manage the organization in a wellstandard way and also responsible for its promotion. For any successfulpromotion of a product and services, the management of the company needs toknow the perfect place with a complete planning that where the company is goingto promote its products and services, and what planning and strategies they aregoing to use for their promotion. The organization have to select theirtargeted areas including the people in that area or society which includes theage factor and gender division as well as the organizing factors which theorganization is going to follow.
Like, if the product is for boys or girls oreither way if it is for both of them. Division of gender makes the marketingprocess really easy for the organization to promote their products and choosetheir consuming targets and select their strategies. So, marketing andoperational management functions are the most important functions for organizationand plays a vital role to grow the economy of the organization. Moreover, it also helps the organizationto coordinate and control the promotional strategies according to the price ofits products and services. Literally, the organization works perfectly when theboth functions coordinates and works together.
Nature of quality can conflicts becauseof lack of coordination between two business functions in respect of followingterms.Actual Quality is concerns withthe quality of the products and services provided by the organization. If thequality of the product is quite good and dependable than the company can planwith more financial sources to introduce the product in the market. If thecoordination between the product and quality is not that good than the companycannot relay financially on the product’s promotion and also cannot select itsprice. Customer’s Expectation is clearlyconcerns with the customers and the consumer market. If there is nocoordination or if there is lack of coordination in between the businessfunctions regarding their customers than the company can bear a huge loss inprofits and can lose their customers as well as their reputation in market. Whenthe company is doing promotion for any of its product they should keep fewthings in their priority including customer’s expectation regarding product’sreliability and price. Customers will only gave preference to any company’sproducts when it is cheap and according to customer’s expectations.
If theproduct or service of the company is not according to the customer’sexpectation, the company will lose its reputation in consumer market and thatonly will happen when there is lack of coordination in between the functions ofmarketing and operation management. Customer’s Satisfaction orDis-satisfaction when the company will promote its products, accordingto the business functions of marketing and operation management, they will getcustomer’s satisfaction regarding their products and services because thefunctions of business tells us everything about the promotion and the strategy,what a company is going to follow to fulfill the needs of their customers andget their attention towards their products and make them satisfy. All the above given research elaboratesthe importance of coordination in between the business functions of marketingand operation management and the following research also shows that what acompany can bear if there will be the lack of coordination between the businessfunctions. These two business functions (marketingand operational management) have lots of importance in business marketand plays a vital role to build company’s reputation in consumer market.
Becauseof their coordination a company can promote its products and services in asuccessful way and can make more profits than a company can expect. With thehelp of these functions a company can choose different methods of promotion andcan do more marketing by using new marketing strategies. It makes themanagement’s work easier and faster in an assembled and managed way. It alsogives a better chance and more time to the management of the company to planthe marketing strategies and implement on them like a more professional way torun the product in the market. It also gives enough time to the marketing teamto read and go through the market before they introduced their product and launchit in the market. Every company should work with that kindof coordination between business functions, so they can get success on thelaunch of their new products and services and also can achieve their company’sgoal.