Settler’s and Partners had benefited red bull as a brand by transformed conventional marketing into integrated marketing communication which deferent from others. From the collaboration from both parties Red bull and Easterner able to realized that advertising would only help to Increase awareness and likeability It would not increase understanding and acceptance of product thus they focusing on aspiration image and and establish and attitude compared to focusing on advertising which different from others competitor.
Besides that, red bull benefited by close relationship with Easterners by relies primarily on activity held such as event sponsorship, extensive sampling, and supplemented by odd cartoon ads In a problem-solution format that say little about the product. Apart from that, Red bull and Easterners also benefited through creative participation and experiential marketing. In creative participation consumer continuously reinterpret. At this stage Red bull stimulates the mind as well as the body while Easter called customer for action by inviting them interact with the brand.
Lastly, Red bull and Easterners had developed a complete marketing plan that provides backbone, perhaps even the whole body of the company. Easterners wrote Red Bull’s brand bible which encompasses not only the brand advertising but also its distribution, direct marketing, personal selling policies and overall marketing mix. 2) Do you think Red Bull and Easterner will continue to have a strong relationship or will Red Bull eventually look for other agencies for a new direction? Give reasons. Personally I think, Red bull and Easterner will continue to have strong relationship tit each other and will not look for other agencies for a new direction.
First of all, Easterners and partners are more understand on Red bull company targeted customer preferences. For example the marketing strategy use by Easterners and partners are more on create deep customer experience and makes customer had a creative participation on red bull which do not directly sell the product to the customer. This is what red bull was trying to do attract their customer. As such, Red bull should not take the risk to change other marketing strategy and will maintain the allegations.
Besides that, Red bull also relied primary on Easterners and partners as a global agency, as creative direction and regional agency. With the multiple location of Easterners and partners Red bull are more easily to launch their campaign more effectively than other advertising agency at the same time compared to deferent agency at different country which will Increase the cost and consistency of the campaign. Apart from that, no much advertising agency which can perform Job Like Easterners and partners which developed a complete marketing plan that provides backbone, reaps even the whole body of the company.
By Job performing by Easterners and partners the distribution, direct marketing, personal selling policies and overall marketing mix had been developed completely while Red Bull can focus on production and manufacturing. Lastly, although ten cost AT sponsoring sport event are expensive never ten Impact toward consumer are high and effective. For example, Redouble had sponsored Formula one which had increase the awareness and create an attitude of red bull toward consumer indirectly.