. For example, a sales person might make an unethical transaction with acustomer, and then the customer spreads information about that transactionaround the market, hurting your business reputation. When you build ethics intoperformance expectations for employees, you have more protection against thisscenario, but you can never fully control the risk to your business reputation.Following business ethics helps you retain the customers gradually andeventually, because they know and can see the quality of services provided, andit also can lead to popularity of your company in the market. mentioning allthe ethical activities operating in your company on the companies website helpsto keep the business transparent as well as clean to the public which gainstrust over time.

  For example, theclassic mystery shopper strategy could be used to keep check on your employeesway to approach to the customers. Giving out considerable rewards to employeeswho reports unethical behaviour in the workplace. So, this might save insideand outside of the company’s reputation.To strengthen your ethical code a company has to take care about itsimpact on its surroundings which will build better social relationships withthe community. For example, state the activities related to charity work doneor any donation or significant help done for the people during crisis on thewebsite of the company, also mention the usage of green products and disposingmethod which does not pollute the environment whatsoever Sustainability is one of themost common form of keeping track on the company’s decisions over the treatmentof their employees and the people getting affected. From a cheap coffee makerto the quality of the chairs , It represents your company in the society thathow responsible you are with the choices you make by spending wisely. You mayhave to go the society and spread the word about your activities supporting thesocial responsibility but sometimes when you cant have enough reach someobservers or say competitors will come to you and judge your company by allthose irresponsible choices you make in day to day activities.

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