revenue performance of aircargo services providers “Performance” can be defined as the ability ofsomething to achieve the goal set in which it be can seen as the result of theactivities within the certain period (J.
Illmer,2011). Performance is measured in order to monitor the budgets or targets againstactual outcome from the organization’s activities (Thompson,2017). Meanwhile,revenue can defined as a gross income for company from the normal businessativities before any expenses been deducted (McCallig, J.,2003).Thus, it can be said thatrevenue performance as the ability of company to achieve theincome goal set in which it be can seen as good growth income in the companyBusiness performance depends upon the business environment.
According to Prasad(2015), performance has direct relationship with the organization whichis it being a vital for the organization to communicate and transact with its serrounding. According to Kotler , the organization that has a opportunity to create a good interactionwith its serrounding or environment will lead to success or failure of its establishment. Beside that, it is also importantfor the the organization to determine and identify the actual the factors in the environment of organization operation.
Issac (2013) explain that company is always affected by its environment. Thus,in order for business to grow and prosper they must be able toanticipate, recognise and deal with change in the internal and external environment. Issac (2013) indicates that internal and external environmentwill influences all business operation in which it imposes huge impacts on the scope and direction of the company activities. Customers is one of the major for the company to derives its revenue through sales of their services and products (Amit and Zott, 2001). Beside that, companyalso can measures the total revenue by calculate quantity of a goods sold and multiplied by its price before any costs are considered.
Besides that, total revenue also can be increaseas the company’s services and products has the high demand from customers or by raising the price of goods sold. (Tuck, n.d).