Samsung Tactical objectives: Samsung is guided by a singular vision: to lead the digital convergence movement. We believe that through technology innovation today, we will find the solutions we need to address the challenges of tomorrow. From technology comes opportunity—for businesses to grow, for citizens in emerging markets to prosper by tapping into the digital economy, and for people to invent new possibilities. It’s our aim to develop innovative technologies and efficient processes that create new markets, enrich people’s lives and continue to make Samsung a trusted market leader. Strategic objectives:

Everything we do at Samsung is guided by our mission: to be the best “digital- ? Company”. Samsung grew into a global corporation by facing challenges directly. In the years ahead, our dedicated people will continue to embrace many challenges and come up with creative ideas to develop products and services that lead in their markets. Their ingenuity will continue to chart Samsung’s course as a profitable, responsible global corporation. Samsung Hope for Children Program Samsung launched Hope for Children globally to bring attention to the worldwide need for childhood education and healthcare.

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The program advocates on the behalf of children by providing our products, knowledge and employee volunteer service—and our success will be measured by the number of lives we touch. Focus on Children’s Education and Health Samsung Hope for Children focuses on the most disadvantaged and vulnerable children in our com munities. A widening educational gap and health issues put these children at a disadvantage compared to their peers. Our expertise, technology and resources can help ensure that these children—and children everywhere— have access to educational opportunities and receive necessary ealthcare. Integrating Our Products and Technology Samsung Hope for Children is unique among social contribution programs in how it leverages our leader-ship in technology and innovation. The program gives children and other beneficiaries—such as teachers, doctors and hospital staff—the chance to learn, use or receive treatment with at least one Samsung product. Expanding to 55 Countries by 2013 Samsung Electronics will expand Samsung Hope for Children to 55 countries by 2013, including India, Kenya, Iran, Germany and Russia.

Each program will uniquely address the needs of individual communities while emphasizing science, technology, engineering and math (STEM) education and IT technical training. Social Welfare Samsung lends support to people and their communities in many different ways. Our current area of focus is on investing in teenagers’ futures, through support of science education and creative thinking that encourages leadership; assisting children in low-income families by supporting educational infrastructure, and discovering and supporting outstanding students; and supporting programmes that encourage family well-being.

We also carry out programmes in these areas at each of our eight volunteer centres. Culture and Arts Samsung provides support for diverse artistic and cultural activities around the world. Over the years, Samsung has contributed extensively to numerous museums, galleries and exhibits in Korea and in many countries, including the United States and France. The Samsung Museum of Modern Art collects preserves and exhibits modern and contemporary art from Korea and abroad, while the Samsung Children’s Museum, the first of its kind in Korea, invites children have fun exploring the world they live in.

Samsung also hosts and supports various cultural events for children and programmes that encourage their early artistic development. Volunteer Services In 1995, Samsung launched the Social Contribution Corps to encourage employees to get involved in community service. The initiative has since expanded to eight volunteer centres across Korea, manned by social welfare experts who support the development of employee volunteer programmes.

Our employees use their expertise and skills to give back to local communities, and each employee donates an average of 10 hours to community-based projects. Academics and Education Strengthening the minds and fostering the creativity of young people is a primary focus of many of Samsung’s programmes. Samsung is a major supporter of the Korea Youth Science Olympiad, the country’s most prestigious science competition for junior, middle and high schools and the National Students Creativity Olympiad, aimed at encouraging inventiveness among students from junior to high school levels.

Since 2001, Samsung has teamed up with the Green Family Movement Association to run a “green school,” which promotes environmental awareness in children and enables them to take practical steps to protect our ecosystems. As one of the world’s leading companies, Samsung has a strong corporate responsibility to the communities we operate in our home country of Korea and around the world. Our work with animal companionship, assistance and welfare programmes is one meaningful way we give back to those communities and one of the only programmes of its kind led by a multinational corporation.

At Samsung, we believe the relationship between people and their pets helps make the world a less stressful, more caring place. Our programmes, including an employee dog adoption centre; guide dog school; working dog breeding centre; and detector dog and rescue dog operations, bolster this outcome by connecting people with dogs that can better their lives. Samsung Canine Centre for Companionship (SCCC) Samsung operates a kennel facility where dogs are carefully bred and then adopted by specially selected Samsung employees who provide loving homes for life.

SCCC is home to many smaller breeds, including Yorkshire Terrier, Maltese, Toy Poodle, Chihuahua, and long coat miniature Dachshund, that are best suited to apartment life in Korea. SCCC staff has trained with some of the UK’s top breeders in order to understand the care needed for individual breeds. Samsung has also invited representatives from leading animal welfare organisations to the centre to advise on all aspects of Samsung’s canine programmes. This training ensures that the dogs remain healthy and happy – our primary focus.

Samsung Assistance Dog Services and Samsung Guide Dog School for the Blind Samsung’s Assistance Dog centre trains dogs that provide assistance to people with hearing impairments and those undergoing therapy. The centre is a member of Assistance Dogs International (ADI) and International Association for Human Animal Interaction Organisation (IAHAIO). Samsung also operates and finances Korea’s first Guide Dog School for the Blind, which since 1993 has helped people with visual impairment regain independence and become more active members of society.

In 1999, the school was granted full membership status to the International Guide Dog Federation (IGDF). Samsung Guide Dog School also played an instrumental role in promoting guide dog partners’ public access legislation and works with the Korean Human Right Commission to prohibit discrimination against guide dog partners. “My guide dog Daeyang is more than a guide dog that helps me get to where I want, when-ever I want. He is a friend on whom I rely physically, emotionally and psychologically, and to whom I will be forever grateful.

All those who work at the Samsung Guide Dog School have a single goal of working to help the visually impaired. For that single goal, I feel as though I will always have a strong support mechanism that will be there for me when I need it. ” Ms. Sook Yun Jeon, teacher and Samsung Guide dog user since 1997 Samsung Working Dog Breeding Centre Samsung Working Dog Breeding centre was modeled after top guide dog and other breeding centres around the world to increase the ratio of successful breeding; hone and develop quality scientific procedures and techniques; and share gene pools from various organisations around the world.

The centre breeds German shepherds for rescue work, Labrador and golden retrievers for guide dog work, and English Springer spaniels for detector dog work. The state-of-the-art facility boasts a main whelping room and a breeding kennel with three puppy rooms and eight maternity care rooms. Samsung Detector Dog and Rescue Dog Operations The Samsung Detector Dog Centre works closely with the Korean military, police and emergency agencies to train dogs to detect narcotics and explosives.

Once training is completed at Samsung specially designed facilities near Seoul, Samsung loans or donates its trained dogs to the authorities and provides ongoing training assistance. Established in 1995, the Samsung Search and Rescue Dog Centre (SSRDC) is one of the world’s leading search and rescue dog association. SSRDC has taken part in a number of international rescue efforts, including the 1999 earthquakes in Taiwan and Turkey.

The Centre works closely with the UK’s Search and Rescue Dog Association (SARDA, Lake District) for the latest training methods and techniques, as well as Korea’s rescue service, fire, police and military squads and other independent rescue organisations. During a 24-month training period, dogs are taught obedience, social skills, search and rescue techniques, debris and wilderness searching for live and dead bodies, and tracking. Trained dogs can assist in national emergencies such as building collapses, avalanches and airplane accidents. At Samsung, we believe it’s our responsibility to do business in a way that enriches our planet.

That’s why we carry out a wide range of environmental activities all around the world. We’re the leader in delivering innovative eco-friendly products to consumers and are committed to products stewardship throughout the entire life cycle of our products. Everything we do is guided by our focus on the “greening” of management, products, processes, workplaces and communities. Our green management policy guides and supports the continuous enhancement of greener environment through all of our business activities including product design, manufacturing process and workplace operations. Eco-Management Framework What is “PlanetFirst” ?

PlanetFirst is a commitment, a mindset, and a fundamental approach that Samsung believes is critically important as consumers seek to balance their desire for cutting edge technology while pursuing a greener way of life. PlanetFirst means always considering our impact on the environment first as we continue to work, develop, engineer and design innovative products and solutions to inspire and satisfy our customers. Samsung is committed to providing a better green experience through eco-friendly products, solutions and technologies that benefit our customers’ lives, affirm our shared values, and respect our planet.