One such service that is highly debated, scrutinized, even complained about, yet vitally important is airline travel. This study will examine several elements that surround airline customers, and the Influences that persuade their business. Is there a fee for the settable too? As the overhead cost for airlines has become higher over the last decade with rising fuel costs and fees, the cost is obviously transferred to the customer, Just as with any other form of business. For example, in restaurants, the rising costs have lead to higher prices on the menu.
In general, inflation has rapidly increased in most very industry, passing the cost to the consumer. However, airline travel is one service that Is highly targeted as being unfair and unbalanced In our world of hard economic times. Many customers feel that the airlines have raised prices and kept fees in place even while fuel prices have lowered some. Beyond fuel prices, a few general complaints among airline travelers is the tight seating, lack of onboard services, constant delays, and lost bags.
So with all of these concerns, it is a very difficult task for many airlines to influence business through rotational marketing like television commercials. What is becoming more popular in the airlines as a way of marketing Is integrated marketing communications with their frequent flyers, as they are the majority of the profitable customers for the airlines. These approaches include elevated services for frequent flyers, special credit card points systems, priority baggage, upgrade opportunities and so on. However, how do these marketing strategies really influence customers?
Do they really make a difference, or are there external factors that trump the actual influences of the airline? There are multiple factors to consider when examining consumer decisions about which airline to travel with. The first question that comes to mind may be, which airline can get a customer where they need to be, in the shortest amount of time, for the least amount of money. While that is a large portion of the decision process, there are many elements that specific types of customer groups rely on to decide which airline to travel with.
The Journal of Marketing Theory & Practice suggests that safety Is a major factor In airline travel with customers. Specifically leisure revelers are more concerned wilt n ten estate AT ten Lorene, Wendell Dustless travelers tend not be so concerned. This is possibly because business travelers tend to fly more, and have become more comfortable with flying rather than leisure travelers who many not fly as often, and have more time to be concerned with safety. Either way, airlines target leisure travelers to display their safety record and technology that will keep their passengers safe, more so than to business travelers.
Obviously safety and technology to back it up are big factors with customers of airline travel, because after all, accidents while traveling at 650 miles per hour several miles high do not normally turn out to well. However there are other big factors like cost. Like mentioned earlier, airline travel has gotten more expensive in the last decade, across the board. Some airlines have chosen different ways of transferring costs to customers, some through higher bag fees, some through higher ticket prices, and some through eliminating special services like in flight meals and novelties. With the wide variety of U. S. Seed airlines, customers can basically choose what kind of service they want. If they want no frills and low ticket prices, they can, if they want higher prices and the luxury to go along with it, they can get that too. Of course again, leisure travelers are much different than business travelers in regards to price vs.. Luxury. However both groups most of the time prefer to have a reason behind specific fees, and why they are being charged. According to the Journal of Business & Economics Research, much of customer loyalty in the airlines comes wrought their understanding of the prices behind their travel.
The more an airline communicates with their customers about their prices, and why they are the way they are, the more the customer identifies with the airline, and become a loyal passenger. At the same time, the different prices and luxuries of specific airlines make a psychological impact on specific customers as well. Some customers prefer to fly on a more expensive airline with more luxury, because they identify it with a higher social class, and feel they will be better taken care of.
Some passengers on the other hand prefer lower prices on bargain airlines that offer little luxury, because they feel flying is Just a way of getting them to where they need to be, no social status involved in their decision. Basically along with the price vs.. Luxury decision, follows two different kinds of people, those who want cheap quick travel, and those who want quick travel at a price with all the frills included. There are no correlations between these two groups and the groups of business and leisure travel, as both groups could fill both preferences interchangeably.
Airline customers are easily some of the toughest customers to satisfy because of the already high price they are paying, and the fact that their lives literally are in the hands of that airline. Airlines try their best at meeting the demands of their customers, but sometimes the price of luxury is simply not affordable, or economic. Still, airlines are vital to the functionality of business in the world today, and people millions of people count on them daily. As demand for air travel rises, and fuel costs keep going up, it will be interesting to see how the airlines cope with the situation, ND how customers perceive the different brands.