TABLEOF CONTENTS 1. Introduction…….

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.22. Background………………………………………………………………….

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…55. Mission…………………………………………………………………………………………

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….56. Areas of Projects………………………………………………………………………………..

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…..98. SWOTAnalysis….

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………………………………………..10 9.1.Strengths…………………………………………………………………………………………109.1.1. Awareness in public…………………………………………………………………………………………………..109.1.2. Well established mechanism……………………………………………………………….….109.1.3. Strong reputation in market   ………………………………………………………….………109.1.4. Good customer value ………………………………………………………………………….119.1.5. Same target market …………………….………………………………………………………..11 9.2.Weaknesses……………………………………………………………………………………….119.2.1. Inflexible working hours …………………………………………………………………………………….129.2.2. Time Constraint…………………………………………………………………………………………………………129.2.3. Limited resources……………………….……………………………………………………….129.2.3.Lack of proper work plan ……………………………………………………………………………………13 9.3Opportunities……………………………………………………………………………………..139.3.1. Grants from government……………………………………………………………………….139.3.2. New Potential Customers………………………………………………………………………149.3.3.Partnerships………………………………….…………………………………………………14 9.4.Threats………………………………………….………………………………………………..149.4.1. Financial limitations……………………………………………………………………………159.4.2. Climate changing…………………………………………………………………….…………159.4.3. Losing funding sources………………………………………………………………………….15 10.Pest Analysis……………………………………………………………………………………..1510.1 Political Factors…………………………………………………………………………………1610.2 Economic Factors……………………………………………………………………………………………..1610.3 Social Factors……………………………………………………………………………………1610.4Technical Factors……………………………………………………………………………………………..17 11.References………………………………………………………………………………………..17    INTRODUCTION The world wide fund (WWF) is an international  organization.It was founded in 1961. It works for the preservationand conservation of the nature and the reduction of human impact on theenvironment. It was first named as world wildlife fund, then later in1986 it was changed to worldwide fund. The living planet report is published every two years by WWF since 1998. WWFwas formed after first panda named as CHI-CHI was saved and the logo of theorganization is also based on this fact. It is the world’slargest conservation organization with over five million supporters worldwide, workingin more than 100 countries, supporting around 1,300 conservation andenvironmental projects. WWF is a foundation, with 55% of funding fromindividuals and bequests, 19% from government sources (such as the World Bank, US aid) and 8% fromcorporations. The mission of theorganization is “to stop the degradation of the planet’s naturalenvironment and to build a future in which humans live in harmony withnature.”  WWF basicallyconcentrates on the conservation of: oceans and coasts, forests, and freshwater ecosystems, and apartfrom that it also works for the endangered species, sustainable production of commodities and climate change.BACKGROUND’WWF was started after a trip was made in 1960 by therenowned British biologist and first General Director of UNESCO, Sir Julian Huxley, who went to East Africa to report about wildlifeconservation. But he observed the wildlife there he was much disappointed andwarned that after 20 years most of the region’s wildlife will disappear. ‘ Nextyear in response to his warning, an organization based on the group ofexpertise was made to work for the conservation of the nature and wildlife.This group decided to base its operations in Switzerland.Atthe same time, a panda which was saved and named as Chi-Chi was a widely popularattraction at the London Zoo so they decided that the logo of the organizationwould be based on a panda, which later on was slightly changed many times.’Andthen, in September 1961, the World Wildlife Fund was officially formed. In itsfirst three years, WWF raised and donated almost $1.9 million to conservationprojects. Its first grants went to the International Union for Conservation of Nature and NaturalResources, the International Council forBird Preservation (now BirdlifeInternational), the InternationalWaterfowl Research Bureau, and the International Youth Federation for the Studyand Conservation of Nature’.   WWF – PAKISTAN’SORGANISATION STRUCTURE LOCATION Head Office; Inside AliInstitute Main Ferozpur Road, Lahore  International address; Rue Mauverney 28,1196 Gland,Switzerland.  WWF’S MISSION STATEMENTThemission statement of WWF is ‘to stop the degradation of the planet’s naturalenvironment and to build a future in which people live in harmony with nature,by;·        conservingthe world’s biological diversity·        ensuringthat the use of renewable natural resources is sustainable·        promotingthe reduction of pollution and wasteful consumption.’  AREAS OFPROJECTS Through more than 20 officesWWF is working on 30 projects of nature conservation.  Six areas of work are;  FOOD CLIMATE FRESH WATER WILDLIFE  FORESTS OCEANS TAKE ACTION WWF works in many projects to make this planet a better placefor us. And for this reason, on the one side hand it tries to educate the waysof saving our inhabitant and on the other side it works to raise the funds forthe organization which later on used in many conservational projects.  Youth is the power of any nation and byeducating our youth WWF is saving our tomorrow. Below mention are the campaignswhich helped in achieving this task; ·     Become A Member·     Youth Development Programme·     Volunteer·     Small Grants Programme·     Corporate Engagement·     Green School Programme·     Eco-Internship Programme·     Spellathon·     Earth Hour PARTNERSWWF’Svital partners include:·        other conservationNGOs·        business& industry·        public sector finance institutions·        local governments·        national governments·        development groups·        research institutes·        investment banks·        farmers·        fishers·        foresters·        local communities·        protected areamanagers·        landowners·        consumers                          SWOT Analysis: SWOT analysis is a process which describes the strengths, weaknesses,opportunities and threats of a organization. This analysis helps organizationsto improve themselves in a market full of competitors.STRENGTHSEvery organization has some points which are defined as their strengths.The main thing is to analyze that strengths and make them the weaknesses ofyour competitors. Here are some of the strengths of the WWF which wereobserved; Awareness in publicAs WWF is a multinational organization, its famous nation widely.Whenever it taps its customers, WWF required a very few times to introduceitself. People already knew about the conservational projects of WWF, so theyprompt its educating campaigns by registering themselves and funding theorganization. And for this reason it never needs to struggle very hard to makea raise in funds. Well established mechanismAs WWF is working since 1961, it has a well established mechanism. Itworks in an environment where everything is organized. For every campaign or projecta timeline is defined and a proper work plan for the projects is discussedbefore the stating of the project, which defines the well established mechanismof the organism. Strong reputation in marketDue to the reputation of WWF people are eager to work with thisorganization. As on the one side people get a chance to educate themselves invarious ways, on the other side by prompting the projects of WWF for thepreservation of our planet, they feel safe. People now understand the positiveimpact of this organization on the environment. They have started believingthat now it’s a necessity to start working for our environment to make it aliving planet for our coming generations. This is the reason that WWF has avery strong reputation in market.Good customer valueFrom many years WWF works with so many schools, universities, companiesand partners and most of its customers are satisfied with the organization andthey are eagerly willing to work again with WWF. Even some of the customers arenow prompting the relationship with WWF by working together for the natureconservational programs. Same target marketThe target market for most of the campaigns and projects of WWF is same.It always tries to tap more people and aware them also but usually their targetmarket is same. And for this reason it needs fewer struggles to attain theattention of the market for gathering funds and meeting their target value. Theyalso need less resources and less energy to conveyance people.WeaknessesWeaknesses define the weak point of any organization which they need toanalyze first and then improve, in order to sustain their market position. Someof the observed weaknesses of WWF are mentioned below;Inflexible working hoursWWF is a target oriented organization which means that employees aregiven with a target and they have to meet them before a deadline. In some casesif they are unable to meet their target, their salaries are deducted. Whileworking in WWF employees get to know that there is a work load in organizationbut still there are some days which are extremely relaxing for them. In workingdays sometimes employees don’t get a chance to have their lunch on time. Butusually between the closing of one campaign and starting the other campaignthere are some days with approximately no work load. In these days employeesshould be relaxed for their inflexible working hours in order to make them moreproductive in extremely working days.Time constraintWhile working for the department of ‘Spellathon’ of WWF, I observed thatthe work load which consists of meetings and follow up calls to various schoolswas between 9 am to 2 pm because after that the off time of mostly schoolsstarts. But the lunch break for the employees is from 12:30 to 1:15 whichruined the important 45 minutes of the working hours. A slight shift in thelunch time can improve the work system. It also happens that sometimes whenemployees are on field work they have to sacrifice their lunch break whichmakes them less productive towards work.Limited resourcesIt happens in WWF that sometimes employees set a meeting with specificschool or college but due to the limited resources of transport they need tocancel their meeting and set up a new one on some other day. This gives anegative impact of the organization. And in some cases things are not managed in proper ways that at the endthere is a shortage in inventory for a while which affects the supply.Lack of proper work planThere is a lack of proper work plan in departments. Instead of dividingthe work in all the team members, everybody keeps on doing what is needed atthat time, which sometimes makes hurdle in completing the tasks.OpportunitiesOpportunities are those plus points which any organization gets fromexternal environment. These opportunities help in growth of the organization.Grant from government and other sectorsAs WWF works for the betterment of the whole planet it gets grants andaids from all over the world which is making this organization stronger day byday.   85% of WWF’s spending isdirected to worldwide conservation activities  New potential customersWith every coming day people are realizing the shortage of resources andnoticing that there is a need of education that how the remaining resources canbe utilized at their maximum level. And for this reason they are becoming thepart of such organizations like WWF. With the help of such potential customersWWF has done much remarkable work which also includes the saving of manyendangered species. This awareness is increasing the customers of WWF.PartnershipBy becoming the partners with WWF many of the organizations are helpingWWF in many aspects either by giving funds or by giving places for theplantation or other purposes. These partnerships are strengthening theorganization day by day. ThreatsThings with are hurdle in progress of an organization from externallysources are threats.Financial limitationsAs WWF raise its fund on its own, it has some financial limitations.There are so many areas and fields which are needed to be work on and we havevery limited resources left. Although it is working on so many projects andresults are getting better day by day but still there are certain areas whichare deprived of the required attention because of the limited financialresources.Climate changingAs WWF works for the conservation and preservation of our planet,negative climate changing is threatening for the working of the organization.Due to global warming many things are changing day by day. These consequences include habitat loss, shifts in climaticconditions and many more things. These changing are alarming for WWF as theyhave to increase their struggles day after day with the same limited resources.Losing funding resources1.    Sometimes WWF don’t meet the required target for fund raising whichis threatening for the working mechanism of the organization. Losing fundresources gives a negative impact on the conservational projects.                                                        PESTANALYSISPEST isan external environmental analysis of the companies. P.E.S.T. is an acronym forthe Political, Economic, Social, and Technological factors. These externalfactors most of the time is beyond the firm’s control and are considered asthreats but some other times they can also create new opportunities.Political factorsPolitical factors enforceany organization to work in such a lawful manner that it is under no obligationfrom government. As WWF receives its some funds from the public sector, itmeans that some of its financial resources are affected by political decisions.As WWF is a multinational company it has to follow the terms and policies accordingto the government of the country in which they are working.Environmental factorsEnvironmental factors include inflation rate and increasing labor cost likeissues. As this organization has to raise funds it is deeply concerned aboutthe economy of the country. Sources of income such as donations from corporateand public sector represent a big percentage of WWF’s revenue. Therefore, WWFfunding can be considerably affected according to the economic cycle of acountry. But in some cases a crisis in economy of the country can increase thenumber of donations.Social factorsWWF works in more than100 countries and in every country the social factors and behaviors of peopleare different according to their culture and religion so social factors affectthis organization in many ways. It has to create such a relationship with itscustomers in whom they can feel comfortable, to make a remarkable progress.Other religious and cultural aspects are also points of concern while workingin 100 different countries. Demographic variable is also included in socialfactor. By increasing population more educating programs are need to be spreadin order to aware nation to consume the left resources very wisely. Technological factorsThe changing intechnologies may help in many aspects but on the other hand it is also a burdenon cost. But with the usage of modified instruments WWFis saving environment more often. And through different experiments limitedresources are utilized at their maximum. On the other hand recycling andreusing techniques are being used now. New innovational techniques areintroduced to farmers. Such plants which absorb water supplies from earth arenot appreciated by WWF; only plants which help in nature conservation are beingplanted. All these factors are known by the support of technologicalexperiments. Referenceshttps://www.worldwildlife.org/aboutwww.wwfpak.org/aboutwwf/www.wwfpak.org/https://animals.howstuffworks.comhttps://www.wwf.org.uk/who-we-are