The last 24 months have not been particularly good for players in theconstruction and property development segment both locally and globally.Several factors altered the otherwise tranquil business environment that EastAfrica, especially Kenya, is renowned for. Political uncertainty did not augerwell with many would be investors but all is not lost. It is in the light of this that Tronic; a global leader in the Electrical and Lightingsolutions industry set into action its African expansion programme as part ofits long term strategic plans. Though having entered Africa through Tanzania, AJTronic FZCO Global always harboured intentions of venturing into the neighboringEast African nation of 50M. Kenya as a target market for Tronic products isprojected to remain lucrative for generations, especially with the nation’s GDPgrowth projected at 99% over the next 12-24 months (world bank). Furthermore therecent surge in the Real Estate development and Construction space (Index by Hass Consult) paints a promising future,and these two are the two main industry segments that drive demand for Tronicproducts. Who/What Is Tronic(For those who have yet to hear of our brand)Tronic is aleading supplier of electrical and lighting solutions for residential,commercial and industrial applications throughout The Middle East and Africa (MEA).
Since its inception in 1993, Tronic promotes and adheres to strictinternational quality & safety standards and is uniquely placed to cater toinfrastructure project needs across Africa at any scale. Witha presence in over 10 African countries, the firm is constantly tracking markettrends, technology and is focused on product development to meet our customers’unique needs. Tronic meets its client’s need by offering energy savingswithout compromising performance, efficiency and comfort. This has sinceresulted into market leader status in the markets we operate in. LightingOurhigh performance lighting solutions cater to a wide range of applications suchas sports, roads, tunnels, cityscape, office, education and industry.The Tronic lighting ranges promises you a comprehensive rangeof reliable, high quality and competitively priced products to our customers ElectricalOur best in class products range from home and kitchen appliances, lighting fordomestic, commercial and industrial applications, LED lighting, water heaters, fans,multiple switch types and wiring accessories, domestic and industrial circuitprotection switchgear, among others.
Our +6,000 product line is sure to meetany contarctors’ or Developer’s need in good time and at best cost.The adoption of technology and innovationThe adoption of technology and embracing changehas fostered an environment of innovation within Tronic. An automated/robust anddistributed Supply Chain system ensures that our clients will never get delayeddeliveries; save for an act of God.
It is such systems that have enabled Tronicbuild and support its Reseller Network which Tronic relied upon to serve theKenya market remotely. The R Teams have listened to client needs and inline with industry /country standards (KEMA,BSI, ITS, TBS) developed smarter and client specific solutions.At TRONIC we believe in refining our customersexperience and improving performance in lots of little ways that make bigdifferences.
Ouraim is to exceed the requirements of customers all over the world and to becomethe trusted, reliable, professional long-term partner for cost-effective andquality electrical products and lighting solutions. Weaspire to achieve solutions where aesthetics, optical performance, and energyconsumption are all in perfect balance and harmony.