The hotel is a “commercial
establishment providing, lodging, meals and other guest services” (Bonvin,
2015). The minimum room requirement for an establishment to be called a hotel
in is 6 rooms (Ministry of Tourism (H&R Division), 2012). When a tourist
travels they need a place to stop and rest, an accommodation a lodge, hotel or
Hotel plays a vital role in
tourism industry as it accommodates the tourists. In harmony with the teachings
of Islamic Sharia, many international hotels do serve halal food. There are 2
categories of sharia compliance in hotel managements and operations in Malaysia
which is sharia compliant hotels and dry hotel (Jaswir & Ramli, 2016;
Othman et al., 2015).
The sharia compliant hotel can be
defined as a hotel establishment that provides all the services in accordance
to the sharia principles including food and beverage and all the operation and
management (Samori & Rahman, 2013). Sharia compliant hotel should have a
food outlet with halal food and no alcoholic drinks sell in the properties.
Segregation of the facilities such as swimming pool, spa, gymnasium, business
centre, must have musolla with appointed Imam and single women floor with women
housekeeper are ready for the customer (Yusof & Mohammad, 2013). The staffs
must cover their aurat and the decorations and interior design should not come
with a picture of human or animal (Rosenberg & Choufany, 2009).
Dry hotel can be defined as the
hotel establishment which does not provide alcohol in its food and beverages
outlet while other operations and services maintain with conventional style
(Rosenberg & Choufany, 2009). Some of the hotel they did not want to be
fully sharia compliance, for them it is more marketable and did not scared the
non-Muslim customer.There are many
studies that show the importance of the availability of Halal food to Muslims
in choosing their tourist destinations (Mohsin and Ryan, 1997; Syed, 2001;
Mohsin, 2005; Weidenfeld, 2006; Weidenfeld and Ron, 2008, Kamaruddin and Ismail, 2012,
Rahman and Fazal, 2014). The importance of this
to some Muslims is even when served Halal food, many Muslims are still
concerned about whether the food is genuinely Halal or not.
found that some ?rms in the Western tourism industry are concerned over this
issue. (Mansfeld et al., 2000) gives explicit recommendations for providing
food which complies with Shariah laws. Therefore, a caterer who is aware on how
to satisfy Muslims or who offers religious groups dietary needs will attract
more Muslim customers (Dugan, 1994).
Accessibility and easy to get Halal
food is thought to be a most important variables that impacts Muslim traveller
to pick a specific destination (Khan et al, 2013) and it is important to more religious
especially to Muslims travellers (Weidenfield and Ron, 2008; Kamaruddin and Ismail
2012). Availability of Halal food and accessibility is thought to be one of the
key Islamic traits of Islamic tourist destination and found to have impact on
Muslim traveler fulfillment (Rahman, 2014).
to Fazal (2014) in his writing of ‘The 6 Key Needs of Muslim Travelers’, by sticking Halal logo at the food outlets
and products, it will make Muslim travellers stay free of worries and assure
them to eat confidently while traveling. Tribun News, 2 May 2015, says halal
logo or halal label can attract more Muslim to travel in Japan because when
obtaining Halal certification or printing the Halal mark on the products it
will make Muslims easy to get halal food when travelling.
The other factor is hotel
accommodation. Some Muslim tourists prefer to have prayer facilities at room
and also Qiblah direction should be indicated in the room (Battour et al, 2010;
Rahman, 2014; Samori and Rahman, 2013).
Matsui says that there are two important elements in providing guests
and can attract more Muslim tourist. The two elements are food and prayer
spaces and facilities (Matsui, 2015, p. 196). To be able to provide tourism
while obeying Islamic precepts, some preparations are primary requirements,
such as providing and reserving Halal foods for the guests, displaying the
Qiblah direction (the sacred building at Mecca to which Muslims turn at prayer)
in every hotel room and providing worship mats.