Toyota Motor
Corporation is a Japanese automobile company founded in 1937 by Sakichi Toyoda.
Toyota focuses on vehicle production and sales. Toyota Motor Corporations offers
research & development (R&D) centers all over the world and each design
center specializes in a different area of expertise. Having these design
centers in different parts of the world ensures that Toyota is able to expand
their knowledge to different cultures. Toyota sources to several different
countries that produce different pieces of the automobile. For example; Canada
produces aluminum wheels, USA produces catalytic converters and engines, and China
produces transmissions and engines. Sourcing products to other countries allows
Toyota to produce products for the cheapest and the most value for the company.
They are also known for sourcing smaller products through third party
manufacturers in other countries. Different countries may have the labor and
raw materials to produce a certain automobile part more efficient and effective
than a different country may be able to do. They ensure that no matter where
their product is made it will have the same quality everywhere and they remain
consistent on how their products are produced.  Toyota has fifty-three manufacturing companies
in twenty-eight countries and their vehicles are sold in over one-hundred and
seventy countries.  

            There are several marketing
strategies and techniques Toyota uses to get their brand noticeable and
recognized by the consumers. Toyota uses advertising and promotions through
television and radio commercials, social media marketing, newspapers,
magazines, and billboards to reach its target audience. In 2014 the company
spent roughly two billion USD in advertising. As far as customer service
activities goes, Toyota provides servicing of vehicles, technical training, and
offer parts and accessories. The company executes the distribution and sales of
their products because they understand that when consumers want a product they
want it right away, that is why Toyota ensures that their products are easily
accessible and available even if a customer wants it designed to their
preferences. Toyotas products can either be seen physically or online which
allows it easier for consumers to see the product they want.

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            Some problems Toyota faces would be
competing with other automobile companies, more specifically US based
automakers are stepping into their home market and they are now at a stagnation
in Japan. Although Toyota is currently the largest automobile maker they are
still having to compete with other companies. Toyota has the prospect to expand
into emerging markets such as China and India which would force them to
consider market specific products. Since Toyota has split their organization
and have smaller independent companies they are able to develop market specific
products easier than other competitors are able to do. Moving forward in the
future Toyota plans to become stronger in the electric car spectrum. They
realize that the world is changing and becoming more environmentally friendly
and for them to continue to be the leader in the automotive industry they need
to become more advanced and innovative with the electric car.

            In conclusion, Toyota is the leader
in the automotive industry and for them to continue to be the leader they need
to ensure that they continue doing research and development to continually
provide the product their consumers want. Also, they also need to continue to
source to other countries to get the best products for the best price and
manufacture in a timely manner. Key components of the downstream Value Chain
consist of marketing their brand, distributing in an efficient and costly
manner and continuing with customer support after sales.