Week 2 The class commenced with a discussion on the reading, which talks about 3 types of emotional reaction by users namely visceral, behavioral and reflective. I agree with the fact that all three combines together to form the entire product experience but I feel the order of it may differ and they may overlap in certain situations. Visceral can be the immediate impact of the design or its first impression in which the main concern is appearance while behavioral can be feeling and looking at the totality of experience while a user is using a service or a product and Reflection can be the user’s believes and thoughts afterward or before using a product.

The main concern with the reflective is the brands and the prestige. I feel we can buy a phone because of its brand name and compromise on the appearance of it. For me, the most important stage is behavioral which let us identify how well the product is performed and how comfortable was its usage.

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It is very interesting to observe that some people follow the reflective state in which they do things to satisfy the people’s expectations but it is so difficult for them to accept this trait. It is true that the product differs in its appeal on three design dimensions but so too do people and situations. The reaction is very subjective and is based on users priority and preferences.It will be interesting for us to use all three dimensions while working on our project.Post break, the concept of Proto-persona was introduced. I have only heard of user persona in my previous classes and this was a new concept for me. The challenging part about drawing the proto-personas was that they are made out of our assumptions.

So it is critical for us to validate them, as they are a result of our personal biases. But no doubt they have helped us to identify the main characters of our design and also helped us to frame our user-research. Through them, we got a chance to consider a diversity of audience and we also got a chance to compare our assumptions with reality.