When Leibovitz lived in the United States in 1970, she started her career as staff photographer, working for Rolling Stone magazine- a form of media that was featured as a broadcasting feature for the fashion industry, as well as the models who were displaying the work of the designers.
In the 80’s, Leibovitz focused on bold and contrasting colours- which landed her a working place in the Vanity Fair Magazine as a main photographer. In the common day, her Fashion work bases around the originality of fashion- abnormal photos that focus both on the articles of clothing their selves and the scenarios that the models are put in.As an example, of the images featured in my sketchbook by Leibovitz show a China Doll type of imagery, displaying a large wooden box and a woman with a doll like face in a China Doll dress- she works by numerous themes commonly, whilst still focusing on using bright colours and contrasting features in her images.She’s a very well known photographer and one of her highlights of her fame is being the final famous photographer to get a professional image of John Lennon, an ex-Beatle member, only 5 hours before he was shot and killed by an obsessed fan- her image was the latest to be published to the world. Before this, however, she had worked with Lennon before, whilst working at the Rolling Stones Magazine.
She promised him that he would be on the front cover, making him the main interest of the magazine, but he insisted that his partner at the time, Yoko Ono, was to be featured in the imagery too. Liebovitz then continued by asking Lennon to remove his clothes, but requesting for Ono to keep hers on. The image was very unplanned, and she didn’t interpret the posture of expressions that the couple would be making.
She then captured a very beautiful image of the couple, making him seem helpless and cold and that he was clinging on to her for support, affection and for warmth as he wrapped himself around her body whilst completely unclothed, kissing her on the cheek as she was outstretched and appeared almost powerful compared to him.The audience for this image in particular are those who have an interest in the magazine, the Beatles, or are rather large fans of both Lennon and Ono. The age range, class range and gender is all limitless, it all depends on personal preference. I believe the intention of this image was to get people thinking of how close and intimate a relationship can be behind what others may see. Leibovitz captured a moment of purity between the two, and despite being the love couple of their time, it was probably still breath taking to see the two in this light and form.The lighting is all natural, and you can tell that it’s set in Lennon and Ono’s own setting. Although this may not be a fashion photograph strictly speaking, “fashion” can be seen under various lights, one being emotion.
For example, in the common day it’s deemed to be “fashionable” to show negative emotions on webpages- whilst the time of this imagery was based on happiness, peace and love.