You have a brand, I get it! But do people know you ‘HAVE A BRAND’?! Let’s chat a little bit about social media and building brands, shall we? Let’s do it! Social media has become all the rage nowadays. It has become a staple for all businesses to have an online presence and that online presence defines how “well” your business is doing. Contrary to popular belief, while social media presence DOES NOT actually equal how well you’re doing in the business industry, it certainly contributes a lot. Here are 5 sure ways to easily build and market brands using social media.1. CHOOSE THE RIGHT NETWORKSIf you’re not gaining an audience using a certain platform, it just might not be your fault. There have been numerous social media sites and apps clawing their way up to get fame – with new ones popping up every day! It’s tempting to register for all of them, however, that certain platform might not be for you. Pick a platform or site that fits your business as well and is where your ideal client or target market hangs out. If you’re a publishing company, Instagram defeats the purpose since they deal with visual content over there. If you’re into music, a blogging platform might not work as well. Do your research and pick a network that fits the way your business works. 2. DON’T UNDERESTIMATE VISUAL BRANDINGVisual play is a vital role in social media branding. If your profile looks like they’re owned by a different company, it instantly disconnects your audience from you. You want your branding to be consistent on ALL channels. This will help people recognize your company no matter which platform they’re in. Use the same logo/avatar and stick to it on all your social media. Your logo is the symbol that represents your company and changing it over and over defeats the purpose. Also, add your branding to your posts. This way, your audience recognizes you fast and you have an authority when you post. 3. BE CONSISTENTSocial media sites like Twitter or Facebook are very good for content curation. Curating is a good process to help you build authority in your niche as well as give a steady flow of social media posts that aren’t self-promotional. Looking for blog posts, videos, or other content to share with your audience is simple but many businesses go into it blindly without creating a strategy and this in turn hurts your brand. Doing this random thing may result in a lot of random tweets or comments involving multiple topics and in turn defeats the purpose of niching down. Pick only a few topics that are closely related to your industry. Focus on the main areas of the business and find out what works. 4. POST REGULARLYNothing will kill social media branding efforts more than irregular scheduled posts. If you only post or tweet once every few days or upload a picture once a month, no one will see you and your brand will disappear. Shortened attention spans combined with fast growing social networks have made publishing content more important than ever. BUT – remember to be posting content that is engaging your audience. That makes them want to comment, like, share. When they do engage, make SURE you engage back, The more regular you schedule your posts; the more engagement you will have with your audience because they start anticipating the posts. Even better, NAME your posts. A theme for everyday like Marketing Friday or Motivation Monday. 5. ENGAGE WITH INFLUENCERSWhen companies like Nike or Coke post an ad or a new image on their Facebook page, they instantly get tons of engagement. Well, that’s basically because they’re already established brands with millions of followers. When you start out though, you’ll have a smaller audience than that. When you publish content, you won’t get as much attention and engagement simply because no one knows you and your brand… YET! A good way to climb the social media ladder fast is to build a relationship with influencers in your niche. Influencer marketing allows you to piggyback off the already-established brand and get attention from his or her audience. Since the influencer has already earned the trust of their followers and has a great foundation, getting a mention or a re-post from them will definitely get you some engagement.There you have it – 5 tips to build your brand using social media. Of course, there are many more ways to build and market yourself online, but I wanted to give you a few golden nuggets to get you started if you weren’t sure where to begin.Good luck – go and get after it! Cheers!